Publishers and advertisers are flooded with highly accountable data of online behavior. Since consumer behavior is ever-changing, knowing as much as possible about the pages they are visiting online is crucial to emotionally and cognitively connect with them at the highest level.
By capturing consumer interests from content they’re reading, ADmantX pre-defines specific audience profiles based on content affinities and semantic similarity to deliver more actionable targeting data to the core of every audience.
Join us for a free webinar session on Semantic Audience Profiling. Here’s a quick snapshot of what you can expect to learn:
• How to refine your customer related data
• How to leverage page-level semantic analysis to enhance the identification of detailed interests of a specific audience to be used in real-time
• How to combine semantic profiling data with other audience data to improve campaign ROI
ADmantX is a contextual analysis and data provider that brings audience targeting to a new level. We offer a semantic solution to allow publishers, ad networks and exchanges, brand managers and agencies to develop more effective online ad campaigns leveraging semantic understanding, natural language processing and sentiment analysis. Founded in Italy as a spin-off of the leading semantic company Expert System, ADmantX is active in Europe and US. Worldwide customers include NBCUniversal, AT&T AdWorks, Integral Ad Science, Banzai, Adconion, Media IQ and we’re integrated in key players such as Turn, AppNexus and Adform.