The One Question You Should Be Asking about Contextual Semantic Targeting
Free Webinar, Tuesday October 29 2013 at 3:00 pm EST
There’s often some confusion around contextual and semantic targeting. Most contextual targeting methods use keywords and/or statistical algorithms. While this seems an appropriate way to match ads to content, the process can often lead to poorly matched ads or ads being displayed alongside content objectionable to the brand.
So it is easy to see why contextual targeting is not always accurate. This is where semantic targeting is superior, as the focus is on accuracy. It considers the meaning of content and the feelings and emotions expressed in context that could be transmitted to readers.
Join us Tuesday, 29 October at 3:00 PM EST for What’s Hiding in Context? The One Question You Should Be Asking about Contextual Semantic Targeting. You will learn how semantic targeting can be used to deliver performance.
With the introduction of semantic targeting that incorporates context categories, entities, emotions and buying intentions, ADmantX is re-establishing the credibility of on-line ads, and double return on spend.
Tuesday October 29 2013 from 3:00 pm to 3:45 pm EST
ADmantX is a contextual analysis and data provider that brings audience targeting to a new level. We offer a semantic solution to allow publishers, ad networks and exchanges, brand managers and agencies to develop more effective online ad campaigns leveraging semantic understanding, natural language processing and sentiment analysis. Founded in Italy as a spin-off of the leading semantic company Expert System, ADmantX is active in Europe and US. Worldwide customers include NBCUniversal, AT&T AdWorks, Integral Ad Science, Banzai, Adconion, Media IQ and we’re integrated in key Ad Exchanges such as AppNexus and TURN. www.admantx.com