– State of the art in online advertising
– Semantics as the new contextual
– How semantic page-level analysis works and what is semantic targeting
– The benefits of contextualization data for cookie-less ad targeting
Thursday, April 26, 2012 11:30 GMT
ADmantX is a cookie-less solution that uses superior semantic technology to allow publishers, ad networks, ad exchanges, brand managers and agencies to develop more effective online advertising campaigns. There are no privacy concerns: real-time monitoring and the use of sentiment analysis maximizes readers’ receptiveness to advertising content and minimizes placement near off-brand content. As a result, ads are more relevant, more accurately placed and brands are protected.