April 26, 2012
The Era of Big Data – How to Maintain the Benefits of Targeting without Invading Consumer Privacy

The Era of Big Data – How to Maintain the Benefits of Targeting without Invading Consumer Privacy

Free Webinar: Thursday, April 26 2012, 11:30 GMT
European and US lawmakers have been taking actions to protect our privacy from cookie-based tracking systems. Privacy, legislation, disclosure, “Do-Not-Track” efforts, and browser “Opt-Out” mechanisms all swirl around the use, monetization and science of internet data. In fact, we suddenly have a new term entering our lexicon for the use of data about consumers, transactions, web pages … any and every bit of data traversing the internet – “big data”.
Big Data
In a few short recent years a deluge of companies have formed to collect, trade, and decipher this big data.  Now a new crop of technology companies is beginning to allow consumers to hold back their data, secure and require compensation for access to it.
But what happens to the online advertising business if there are no cookies? What will the impact be on the performance of display advertising?
Join us for The Era of Big Data – How to Maintain the Benefits of Targeting without Invading Consumer Privacy.
With the EU Privacy Directive coming into force in a few months, we will discuss how the relationship between publishers, advertisers and consumers can take on a virtuous new cycle that benefits all and abandon the current downward cycle of mistrust, declining quality and regulations based on suspicion and bad behavior.
You will learn more about;

– State of the art in online advertising
–  Semantics as the new contextual
–  How semantic page-level analysis works and what is semantic targeting
– The benefits of contextualization data for cookie-less ad targeting

Date/Time:
Thursday, April 26, 2012 11:30 GMT

ADmantX
ADmantX is a cookie-less solution that uses superior semantic technology to allow publishers, ad networks, ad exchanges, brand managers and agencies to develop more effective online advertising campaigns. There are no privacy concerns: real-time monitoring and the use of sentiment analysis maximizes readers’ receptiveness to advertising content and minimizes placement near off-brand content. As a result, ads are more relevant, more accurately placed and brands are protected.