semantics Archives

August 18, 2017

Interview with Giovanni Strocchi, CEO, ADmantX

On Marketing Technology MTS: Tell us a bit about your role at ADmantX and how you got here. As CEO of ADmantX, I’m responsible for the company’s strategic direction and […]

Coverage

July 21, 2017

AW360: Fake news and how AI can help brands avoid being associated with it

Giovanni Strocchi, CEO, ADmantX Although it first made headlines during the U.S. presidential election cycle, fake news is a global issue and as the UK General Election approaches, a London-based […]

Coverage

Fake news and how AI can help brands avoid being associated with it

By Giovanni Strocchi, CEO, ADmantX Although it first made headlines during the U.S. presidential election cycle, fake news is a global issue and as the UK General Election approaches, a […]

Coverage

April 5, 2017

What’s in a Word? How Linguistics Can Transform Digital Advertising

Speed, scale, and mass targeting — it’s not hard to see why the lure of programmatic benefits has led digital advertising to become an industry defined by data. But, as Giovanni […]

Coverage

February 9, 2017

Dangerous fiction: What is fake news and how should we deal with it?

Mis-represented facts, blatant lies, dubious content – call it what you like but one thing is for sure: fake news is big news. In 2016 we saw faux stories of […]