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Recent News
First-Party Data Priorities Prompt Publishers to Take Back Control
November 13, 2019
Digital Growth Amid Uncertainty: The IAB Ad Spend and IPA Bellwether Reports
October 18, 2019
Q&A: ADmantX – smart data for brand planning and targeting
October 14, 2019
From the Blog
Black Friday: how to reach the right audience in the right context!
November 6, 2019
Wimbledon 2019: Right Context for Fashion and Luxury Brands Ad Campaigns
July 12, 2019
ADmantX @ the Web Marketing Festival with a workshop about Artificial Intelligence and First Party Profiling
June 28, 2019
September 16, 2015
New Round of Funding

New Round of Funding

ADmantX announces new round of funding to support continued growth and development of its commercial offering €2 million will be used to support the company’s growth and leadership in the […]

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  • Coverage
ADmantXOnline Advertisingsemantic advertising
August 18, 2015
Brand safety a key concern for IAB

Brand safety a key concern for IAB

Campaign – Only by fully understanding the content and environment can advertisers be confident of brand safe placements, says the UK business development director for ad tech agency Admantx. This […]

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  • Coverage
brand safetysemantic advertisingsemantic technology
July 22, 2015
The Big Issue: Brand Safety

The Big Issue: Brand Safety

Mobile Marketing – Every week this July, we’ve taken one of the four biggest issues in mobile advertising right now and examining them close up. With ad blocking, viewability and […]

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  • Coverage
display advertisingOnline Advertisingsemantic advertisingsemantic technology
May 6, 2015
Publishers push back: The Pangaea Alliance

Publishers push back: The Pangaea Alliance

FOURTH SOURCE – Five premium publishers have joined forces to share inventory, data, audiences, and targeting technology in a global collaboration called Pangaea, which provides access to a combined audience […]

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  • Coverage
audience targetingpublishingsemantic advertisingsemantic targetingsemantic technology
May 5, 2015
Four reasons semantic targeting is future proof

Four reasons semantic targeting is future proof

WALL BLOG – Despite the advances in targeting technology, many advertisers still rely upon cookies to track online users and deliver relevant advertising. However consumers are becoming increasingly aware of […]

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advertisingcontextual advertisingcontextual targetingcookieemotional contextonline privacysemantic advertisingsemantic audience profiling
October 27, 2014
ADmantX and Zodiak Optimize “Custom Deals”

ADmantX and Zodiak Optimize “Custom Deals”

By applying the semantic intelligence of ADmantX to content analysis, Zodiak improves the creation of “custom deals”, thus ensuring a more effective assessment of its customers’ advertising inventories

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  • Press Releases
ad inventoryAppNexuscontextual analysisCustom Dealmonetizationpublishersell side platformsemantic advertisingsemantic technologySSPZodiakZodiak Advertising
August 22, 2014
ADmantX Confirmed to Speak at dmexco 2014

ADmantX Confirmed to Speak at dmexco 2014

Semantic Audience Profiling: How to Unlock More Targeting Data, by Providing the Color and Composition to Audience Understanding

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ADmantXbrand protectionbrand safetydmexcodmexco 2014semantic advertisingsemantic audience profilingsemantic targeting
April 10, 2014
ADmantX Awarded Patent for Semantic Advertising Technology

ADmantX Awarded Patent for Semantic Advertising Technology

Automatic identification of similarities between content makes automatic delivery of advertising more effective

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  • Press Releases
patentsemantic advertisingsemantic technologyU.S. Patent and Trademark
February 3, 2014
ADmantX on Brand Protection and Contextual Targeting

ADmantX on Brand Protection and Contextual Targeting

Turn Blog – Partner Spotlight: ADmantX channels of semantic data increase ad engagement by 40% and click value by 200%

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October 11, 2013
What’s Hiding in Context?

What’s Hiding in Context?

The One Question You Should Be Asking about Contextual Semantic Targeting – Free Webinar, Tuesday October 29 2013 at 3:00 pm EST

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ADmantXcontextual advertisingcontextual targetingdisplay advertisingOnline Advertisingsemantic advertisingsemantic targetingsemantic technologysemanticswebinar
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