Publishers must look within themselves to build compelling propositions that will naturally attract more quality advertisers, writes Nick Welch. Is publishing digital’s most exciting medium right now? Having been arguably […]
Xaxis UK launched a new six-second ad format, Integral Ad Science verification is now available for Snapchat inventory, and Sublime Skinz rebrands to Sublime. Here are the top things that […]
Alexi Mostrous — author of the Times’ exposés covering YouTube’s brand safety issues last year — has been hailed as the hero digital advertising needs. And to an extent, this is true. […]
What’s New in Publishing – December 16, 2015 Innovative, enlightening and – at times – turbulent, 2015 has been anything but dull for digital publishers. While the ad blocking issue […]
Applying statistics to semantic profiles, new powerful capabilities to improve profitability of ad placements for both publishers and advertisers
Publishers and advertisers add the multiple dimensions of users visited online content in real-time to achieve the highest level of insight into audience interest.
Advertising Week Experience Blog – by Brooke Aker, ADmantX CMO