The UK’s leading transparent and brand safe platform for programmatic advertising, The Ozone Project, chooses ADmantX to help understand its publishers’ content at page-level London, 6th August 2019 – […]
In light of new research showing that many of Britain’s biggest advertisers are appearing in non brand-safe environments, Nick Welch, UK business development director at ADmantX, advises on taking a balanced, […]
Ad spend is expected to top £20 billion for the first time this year, mostly thanks to digital growth. But ensuring such substantial investment doesn’t go to waste may be challenging […]
Brand safety is the ultimate win-win for advertisers, agencies and publishers – so long as we ditch the blunt tools that don’t understand the context of content. Nobody wants to […]
The solution will enable publishers to better monetise their homepage by making ad placements more personalised and completely brand safe London, 13 June 2019 – ADmantX, a leading […]
It may not sound like the key to campaign success, but categorisation could be the difference between great targeting and wasted budgets. If brands want to retain their competitive edge, […]
Cannes Lions 2018 was a more reserved affair than perhaps we were used to, but it was no less inspiring. Indeed, many found the atmosphere this year to be a little […]
With more than 1,200 categories, the new ADmantX taxonomy (the first to include new IAB content classification and categories), provides greater precision and customisation for targeted ad placements in the […]
Speed, scale, and mass targeting — it’s not hard to see why the lure of programmatic benefits has led digital advertising to become an industry defined by data. But, as Giovanni […]
Nick Welch, Business Development Director UK at ADmantX argues that it is time for advertisers to go back to basics. What makes a great ad? There was a time when […]