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Recent News
First-Party Data Priorities Prompt Publishers to Take Back Control
November 13, 2019
Digital Growth Amid Uncertainty: The IAB Ad Spend and IPA Bellwether Reports
October 18, 2019
Q&A: ADmantX – smart data for brand planning and targeting
October 14, 2019
From the Blog
Black Friday: how to reach the right audience in the right context!
November 6, 2019
Wimbledon 2019: Right Context for Fashion and Luxury Brands Ad Campaigns
July 12, 2019
ADmantX @ the Web Marketing Festival with a workshop about Artificial Intelligence and First Party Profiling
June 28, 2019
September 19, 2019
News UK selects ADmantX to power its contextual content analysis and provide an intelligent Brand Safety solution to its advertisers

News UK selects ADmantX to power its contextual content analysis and provide an intelligent Brand Safety solution to its advertisers

Publisher will utilise ADmantX’s cognitive semantic tech to more accurately classify its content and deliver advertisers precision in Brand Safety London, 19th September 2019 – ADmantX, a leading data provider […]

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  • Press Releases
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August 6, 2019
The Ozone Project selects ADmantX to power the contextual classification of its content

The Ozone Project selects ADmantX to power the contextual classification of its content

The UK’s leading transparent and brand safe platform for programmatic advertising, The Ozone Project, chooses ADmantX to help understand its publishers’ content at page-level   London, 6th August 2019 – […]

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  • Press Releases
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July 4, 2019
The brand safety conundrum

The brand safety conundrum

In light of new research showing that many of Britain’s biggest advertisers are appearing in non brand-safe environments, Nick Welch, UK business development director at ADmantX, advises on taking a balanced, […]

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  • Coverage
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June 28, 2019
The Golden Ticket to Targeting Success in 2019

The Golden Ticket to Targeting Success in 2019

  Ad spend is expected to top £20 billion for the first time this year, mostly thanks to digital growth. But ensuring such substantial investment doesn’t go to waste may be challenging […]

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  • Coverage
Context and consentcontextual targetingDigital dataGDPRGDPR compliant
June 21, 2019
Opinion: An AK47 to go with the roses?

Opinion: An AK47 to go with the roses?

Brand safety is the ultimate win-win for advertisers, agencies and publishers – so long as we ditch the blunt tools that don’t understand the context of content. Nobody wants to […]

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  • Coverage
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June 13, 2019
ADmantX launches its Homepage Intelligent Solution  to help boost ad revenue for publishers

ADmantX launches its Homepage Intelligent Solution to help boost ad revenue for publishers

The solution will enable publishers to better monetise their homepage by making ad placements more personalised and completely brand safe     London, 13 June 2019 – ADmantX, a leading […]

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  • Press Releases
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February 22, 2019
Three steps to campaign-altering categorisation

Three steps to campaign-altering categorisation

It may not sound like the key to campaign success, but categorisation could be the difference between great targeting and wasted budgets. If brands want to retain their competitive edge, […]

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  • Coverage
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June 28, 2018
Creative Opinions: Unpacking the “Cannes of Worms” at Cannes Lions 2018

Creative Opinions: Unpacking the “Cannes of Worms” at Cannes Lions 2018

Cannes Lions 2018 was a more reserved affair than perhaps we were used to, but it was no less inspiring. Indeed, many found the atmosphere this year to be a little […]

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June 14, 2018
ADmantX launches its new hyper-granular Contextual Taxonomy for more precise contextual targeting in the GDPR era

ADmantX launches its new hyper-granular Contextual Taxonomy for more precise contextual targeting in the GDPR era

With more than 1,200 categories, the new ADmantX taxonomy (the first to include new IAB content classification and categories), provides greater precision and customisation for targeted ad placements in the […]

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  • Press Releases
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April 5, 2017
What’s in a Word? How Linguistics Can Transform Digital Advertising

What’s in a Word? How Linguistics Can Transform Digital Advertising

Speed, scale, and mass targeting — it’s not hard to see why the lure of programmatic benefits has led digital advertising to become an industry defined by data. But, as Giovanni […]

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  • Coverage
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