It may not sound like the key to campaign success, but categorisation could be the difference between great targeting and wasted budgets. If brands want to retain their competitive edge, […]
Cannes Lions 2018 was a more reserved affair than perhaps we were used to, but it was no less inspiring. Indeed, many found the atmosphere this year to be a little […]
With more than 1,200 categories, the new ADmantX taxonomy (the first to include new IAB content classification and categories), provides greater precision and customisation for targeted ad placements in the […]
Speed, scale, and mass targeting — it’s not hard to see why the lure of programmatic benefits has led digital advertising to become an industry defined by data. But, as Giovanni […]
Nick Welch, Business Development Director UK at ADmantX argues that it is time for advertisers to go back to basics. What makes a great ad? There was a time when […]
Contextual targeting has been around for some time now, but the technology used to enhance the process is getting smarter all the time. Here Nick Welch, VP of Business Development […]
Doug Knepper, VP of sales at ADmantX explains why he believes that advanced contextual targeting – could be the secret weapon in the fight against the ad blockers. He also discusses […]
What’s New in Publishing – December 16, 2015 Innovative, enlightening and – at times – turbulent, 2015 has been anything but dull for digital publishers. While the ad blocking issue […]
ExchangeWire September 14, 2015 Brand safety is more important to advertisers than ever before, and damage to brand reputation has been identified as the number one risk for businesses across […]
THE WARC BLOG – Keywords are the most commonly used indicator in the purchase of ad placements. Yet there is a problem with relying on this simplistic mechanic – probability. […]