Giovanni Strocchi, CEO, ADmantX Although it first made headlines during the U.S. presidential election cycle, fake news is a global issue and as the UK General Election approaches, a London-based […]
By Giovanni Strocchi, CEO, ADmantX Although it first made headlines during the U.S. presidential election cycle, fake news is a global issue and as the UK General Election approaches, a […]
ExchangeWire September 14, 2015 Brand safety is more important to advertisers than ever before, and damage to brand reputation has been identified as the number one risk for businesses across […]
PerformanceIN – September 12, 2015 Programmatic has increased the efficiency and impact of ads, but it has also brought the issue of brand safety to the fore by reducing control […]
THE WARC BLOG – Keywords are the most commonly used indicator in the purchase of ad placements. Yet there is a problem with relying on this simplistic mechanic – probability. […]
The Richest Set of Categories designed for Vertical Sectors Optimizing Advertising Operations in Programmatic and RTB: Within a matter of seconds, agencies and brand marketers can start their campaigns by […]
Semantic Audience Profiling: How to Unlock More Targeting Data, by Providing the Color and Composition to Audience Understanding
Free Webinar on Semantic Targeting and Brand Protection, Tuesday Feb 25 2014 12:00 pm EST
Turn Blog – Partner Spotlight: ADmantX channels of semantic data increase ad engagement by 40% and click value by 200%
Partnership leverages the accuracy of semantic technology and natural language processing powered by ADmantX