Marketers find themselves in a predicament. Having embraced the opportunities offered by new technologies and to inject campaigns with as much data as possible, they have set a new standard […]
iMEDIA CONNECTION – The big data explosion created a flood of information for marketers to analyse and the tide shows no signs of abating. By 2020, it is estimated that […]
ADOTAS – Keyword targeting is held up as the gold standard for understanding content. But is it true?