Improving Inventory Selection on AppNexus with Semantic Data -Free Webinar: Tuesday, May 21 2013, 12:00 PM – 1:00 PM EST
In the RTB world, targeting and matching content to ads is harder than ever before. With so many display ad impressions wasted and misplaced, it’s not surprising that publishers and advertisers want to avoid repeating last year’s mistakes, and get the most of their advertising dollars.
Combining brand safety concerns with categorical, emotional, buyer intention and sentiment targeting criteria, the ADmantX SpotOn Contextual App–available in the AppNexus App Marketplace™–allows you to create highly targeted contextual segments to use in your online ad campaigns.
In this live event, you will see the power of semantic targeting data across AppNexus inventory, based on concept cloud in real-time in order to increase online ad segmentation for better ad reach and lift: +73% more reach, +48% more lift to get +40% more ad engagement. You will also learn more about:
•The evolution of online advertising, contextual advertising and the role of semantic technology in online ad placement. •How semantics optimizes ads, not only matching ads to brand-safe appropriate content, but taking it a step further and ensures that the underlying emotional response to content matches the action desired by the advertiser.
Space is limited. Reserve your Webinar seat now: https://www3.gotomeeting.com/register/724358446
Tuesday, May 21 2013, 12 PM EST
ADmantX is a contextual analysis and data provider that brings audience targeting to a new level. We offer a semantic, cookie-less solution to allow publishers, ad networks and exchanges, brand managers and agencies to develop more effective online ad campaigns leveraging semantic understanding, natural language processing and sentiment analysis. Founded in Italy as a spin-off of the leading semantic company Expert System, ADmantX is active in Europe and US. Worldwide customers include NBCUniversal, AT&T AdWorks, Integral Ad Science, Banzai, Adconion, and we’re integrate in key Ad Exchanges such as AppNexus and Turn. For more information, visit www.admantx.com