June 30, 2015
Analysing the Buzz Surrounding Wimbledon 2015

Analysing the Buzz Surrounding Wimbledon 2015

THE DRUM – Roger Federer and Maria Sharapova dominate Wimbledon social chat!

Wimbledon 2015 is finally here, in the week running up to the tournament Roger Federer was the most discussed male entrant whereas Maria Sharapova took the top spot in the female bracket, according to data from ADmantX.

From a sample size of 10,000 tweets, the sentiments of social media users in the run up to this year’s tournament associated Federer with words such as ‘success’, ‘pride’, ‘love’ and ‘hope’.

Sharapova on the other hand was often referenced in tweets discussing ‘amusement’, ‘love’, ‘success’ and sex’…

Check out more data in the infographic.