New York City, September 29 – October 1, 2015
ADmantX will sponsor the upcoming OMMA Programmatic at Advertising Week, held at Metropolitan Pavillon, NYC – September 29 – October 1, 2015.
During the two days focused on Programmatic (Wednesday September 30 and Thursday October 1), ADmantX will feature its unique solution for brand planning and targeting, which is based on the combination of smart data for advanced contextual targeting, intelligent brand safety, emotional and sentiment targeting and first party advanced profiling.
To learn more on ADmantX smart data for brand planning and targeting, we invite you to meet us at Advertising Week. Contact us today to schedule a demo.
Programmatic Finds Its New Maturity
Programmatic media buying is a tactic, not a strategy. But as these disciplines mature, they now access consumers at various points in the funnel and reach into social, mobile, video, and display channels. How are buyers placing (and budgeting) open, private, and directly automated buys in their marketing ad mix? At OMMA Programmatic at Advertising Week we explore how the discipline is finding this new maturity.