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11
Dec
Predictions: Will Data-Driven Marketing Dominate in 2019?

As the new year looms, PerformanceIN connected with performance marketing experts to get their single biggest prediction for the industry […]

5
Dec
Tabloid news and false positives: Examining the brand safety cycle

Earlier this year, broadcast giant Sky declared it is yet to resume spending with YouTube after stopping advertising on the site 18 […]

21
Nov
Industry Comments: Why Black Friday is a ‘Golden Opportunity’ for Digital Marketing

The Christmas period is the most important time of year for UK retailers, whether in-store or online, and the festive […]

24
Oct
SYSTRAN ACCOMPAGNE ADMANTX, LEADER DE LA PUBLICITÉ CONTEXTUELLE EN LIGNE, DANS SA CROISSAN

LEADER DU TRAITEMENT AUTOMATIQUE MULTILINGUE, SYSTRAN ACCOMPAGNE LA MUTATION DE L’ÉCONOMIE NUMÉRIQUE ET DES MARQUES, DANS L’ÈRE DE LA MONDIALISATION […]

22
Oct
ADmantX at AOP Digital Publishing Summit 2018

We are delighted to announce we will be taking part in the AOP Digital Publishing Summit – one of the […]

12
Oct
SEMANTIC TECHNOLOGY: THE FUTURE OF BRAND POLICY

Lisa Nanu, Head of Marketing & PR.   Italy’s leading digital advertising associations (UPA – the Italian Advertisers’ Association, Iab […]

11
Oct
Il marketing personalizzato continuerà a crescere anche nell’era GDPR

Con l’entrata in vigore del GDPR, il tema della profilazione del pubblico è diventato oggetto di dibattito serrato tra gli […]

8
Oct
Brand safety: Three questions brands should ask agencies

Brand safety remains a key concern for advertisers. Almost 60% believe the situation has not improved in the past year and many […]

2
Oct
The Digital Dozen – Giovanni Strocchi, CEO, ADmantX

The Digital Dozen is a series of profile interviews with thought leaders in the technology industry. Here we speak with […]

28
Sep
Ad tech round-up: What publishers need to know this month

Xaxis UK launched a new six-second ad format, Integral Ad Science verification is now available for Snapchat inventory, and Sublime […]

17
Sep
DMEXCO 2018 review: AI becomes the new digital buzzword

It’s September. It must be DMEXCO. With 40,000 visitors, 1,100 exhibitors, and 500 speakers, the Cologne event is the largest congress […]

10
Sep
ADmantX launches its new Planning & Reporting tool: the new semantic lens on inventory intelligence and campaign delivery

Offering a comprehensive and detailed view of digital content, the new ADmantX Planning and Reporting tool provides the multi-dimensional insight […]

4
Sep
ADmantX at dmexco 2018

  ADmantX, leading provider of NLP cognitive semantic based solutions for contextual advertising, advanced brand safety and 1st party audience […]

6
Aug
Mars’ YouTube ads withdrawal creates ‘opportunity’ for ITV online

Mars’ decision to pull all advertising from YouTube in the UK creates an opportunity for ITV to take a greater […]

27
Jul
Why Hasn’t Google Felt The Repercussions Of Its Brand Safety Failings?

Google’s earnings announcement this week showcases how the company can seemingly do no wrong. Ad revenues continue to grow — […]

27
Jul
No time for BS: why is brand safety still such a big issue?

ADmantX and prominent industry leaders met in a roundtable to delve deep into the issue. Nick Welch, VP of sales […]

27
Jul
L’intelligenza artificiale è un elemento fondamentale per la brand safety

La tecnologia semantica e l’AI possono aiutare a risolvere efficacemente il problema della sicurezza dei brand. Il CEO di ADmantX […]

25
Jul
IPA Bellwether Q2 2018: The UK ad industry reacts

The latest IPA Bellwether report released last week shows that brand marketing budgets have increased again. Yet despite the consistent growth since […]

24
Jul
Brand care, da Adform e ADmantX un nuovo approccio alla brand safety

Come affrontare in maniera efficace il tema della protezione dei brand? La questione è stata al centro di un recente […]

28
Jun
Creative Opinions: Unpacking the “Cannes of Worms” at Cannes Lions 2018

Cannes Lions 2018 was a more reserved affair than perhaps we were used to, but it was no less inspiring. Indeed, […]

27
Jun
GDPR e Contextual Targeting: trend e implicazioni

Secondo il CEO di ADmantX, il nuovo regolamento europeo porterà a un maggiore utilizzo del targeting contestuale e ad una […]

14
Jun
ADmantX launches its new hyper-granular Contextual Taxonomy for more precise contextual targeting in the GDPR era

With more than 1,200 categories, the new ADmantX taxonomy (the first to include new IAB content classification and categories), provides […]

22
May
GDPR, Targeting Will Shift From Consent To Context

We can’t ignore it anymore. With the enforcement of the General Data Protection Regulation (GDPR) looming large, the industry must […]

10
May
Programmatic Advertising: Will a Switch to Native Ensure Brand Safety?

How can brands safely leverage native at scale when it comes to programmatic ads? Nick Welch, VP business development UK […]

2
May
What Does Brand Safety Mean in 2018?

Alexi Mostrous — author of the Times’ exposés covering YouTube’s brand safety issues last year — has been hailed as […]

20
Apr
Creative Opinions: Sir Martin Sorrell and the end of an era

This week, Sir Martin Sorrell, CEO and Founder of the world’s largest advertising agency network, WPP, resigned from his post amidst circling […]

17
Apr
Brand safety: resolving the CMO’s worst fear

Is there a way to resolve conflicting needs and make the ecosystem a safer place? Nick Welch investigates YouTube is […]

17
Apr
Are humans the flaw in the AI machine?

With many predicting that 2018 will be a watershed year for artificial intelligence (AI) and machine learning (ML), we might expect that […]

15
Feb
Industry experts dissect UK Govt’s review into the future of local news & the digital supply chain

Last week, UK Prime Minister Theresa May announced a review into the future of the newspaper industry, which included a […]

19
Jan
Programmatic Clean-Up on Brand Safety: It’s Just a Conscious Process

  Programmatic ad buying declined in the first quarter of this year, which comes as no surprise after its reputation was blighted […]

12
Jan
AI and programmatic – a promising partnership for 2018

Giovanni Strocchi, CEO, ADmantX writes about AI and programmatic. Gone are the days when the concept of AI was chiefly […]

18
Dec
Relevance: The bigger picture for brand safety

By Giovanni Strocchi, CEO, ADmantX “We will only invest where we have proof it is safe, efficient, effective, and high […]

15
Dec
Experts Predict: How Will Brand Safety Be Tackled in 2018?

Digital advertising has had nothing if not a tumultuous time in 2017, not least in relation to brand safety, a […]

11
Dec
Consolidation, Innovation and GDPR: What 2018 Has in Store for Marketers

The New Year is approaching fast and it’s going to be an eventful one for marketers. Between ensuring readiness for […]

30
Oct
Webinar on Nov. 15: It’s Time for True Brand Safety

Register now to join our webinar on November 15, 2017 at 11.30 a.m. ET / 8.30 a.m. PT / 5.30 […]

30
Oct
Launch of Gold Standard Is a Positive Step, But More Still Needs Doing

In an effort to raise standards in digital advertising, and address key issues facing the industry, the IAB UK is […]

9
Oct
dmexco is Growing Up & Evolving with the Industry

With the frenzy of dmexco now slowly beginning to dissipate, it’s a good time to reflect on what the ad […]

6
Oct
DMEXCO 2017 Roundup for Marketers: Data Science, AI and “The Art of Narrative Disruption”

A Quick Roundup Of Dmexco 2017, For Advertisers And Marketers, Who Are Looking At New Ways To Create Brand-Specific Campaigns […]

6
Sep
Meet ADmantX at Dmexco 2017

ADmantX will be exhibiting at dmexco, the largest digital marketing exhibition in Europe. Dmexco 2017 will take place September 13-14 […]

18
Aug
Interview with Giovanni Strocchi, CEO, ADmantX

On Marketing Technology MTS: Tell us a bit about your role at ADmantX and how you got here. As CEO […]

16
Aug
IPA Calls on Google & Facebook to Clean Up Video Measurement

This week the IPA issued a direct call to action to Google’s YouTube and Facebook to clean up safety, measurement, […]

21
Jul
AW360: Fake news and how AI can help brands avoid being associated with it

Giovanni Strocchi, CEO, ADmantX Although it first made headlines during the U.S. presidential election cycle, fake news is a global […]

21
Jul
 Fake news and how AI can help brands avoid being associated with it

By Giovanni Strocchi, CEO, ADmantX Although it first made headlines during the U.S. presidential election cycle, fake news is a […]

13
Jul
How travel marketers can avoid awkward ad placements and protect the brand

For years, the online advertising industry has become so fixated on trends such as ad fraud and ad blocking that […]

29
Jun
Ad Tech Continues to Disrupt Cannes Lions – Experts Reveal Top Trends

Following Cannes Lions return to the South of France, PerformanceIN asked seven experts in performance and ad tech for their […]

27
Jun
Shifting the Spotlight from Brand Revenue to Brand Safety

In October 2016, Nick Welch, business development director, UK, ADmantX, argued in an ExchangeWire article, that brand safety shouldn’t take a […]

21
Jun
Cannes Lions: Ensuring brand safety

At the 2017 Cannes Lions festival, Carolin Roth from CNBC’S Marketing.Media.Money interviews ADmantX CEO Giovanni Strocchi about how you can […]

20
Jun
How Can AI Inform your Programmatic Budget?

Artificial intelligence can give you great insights into programmatic ad spend – here’s how to harness the potential of AI […]

16
Jun
AdTech-MarTech: Making the most of both ‘techtics’!

As marketers, you have dabbled with both and are aware you need both equally at different execution points of your […]

16
Jun
Preparing for Cannes Lions 2017: Advice from the Veteran Visitors

Temperatures are soaring and tech specialists from across the globe are descending on the French Riviera; it’s Cannes Lions time […]

25
May
AI and the digital publishing evolution: what’s next?

By Giovanni Strocchi Robot assistants guiding shoppers around stores, self-driving cars cruising the highways of New York, and automated lawnmowers […]

22
May
Demystifying Artificial Intelligence

By Giovanni Strocchi The opportunities of AI stretch far beyond simplifying routine tasks, and in marketing tech ecosystems particularly, we […]

3
May
Fake News: Another Symptom of Programmatic’s Colossal Rise

By Giovanni Strocchi The punches just keep on coming for programmatic advertising. It’s been blamed for the rise of ad […]

9
Apr
ADmantX to present at Programmatic Day Italy with Adform

ADmantX CEO Giovanni Strocchi will join partner and leading full-stack advertising technology platform Adform in a workshop session at Italy’s […]

5
Apr
What’s in a Word? How Linguistics Can Transform Digital Advertising

Speed, scale, and mass targeting — it’s not hard to see why the lure of programmatic benefits has led digital […]

5
Apr
Start thinking now about how to tug at the heartstrings of your holiday shoppers

It’s never too early to start planning your holiday marketing strategy. Contributor Giovanni Strocchi takes a look at how marketers […]

4
Apr
Traditional Brand Safety in Programmatic Just Don’t Cut It

By Giovanni Strocchi, CEO, ADmantX There is no denying that programmatic now drives the online advertising industry, with latest figures […]

23
Mar
We have a sea of data. So why is nothing relevant?

By Giovanni Strocchi, CEO at ADmantX Despite a rising sea of data that is set to reach levels of 44 […]

7
Mar
AI – technological singularity or simply the best thing to happen to digital marketing?

What does the concept of artificial intelligence (AI) conjure up in the mind of the consumer? Will our children be […]

3
Mar
The Role Of Pre-Bid Analysis In Helping Ensure Brand Safety

ADmantX is a provider of data for brand planning and targeting. What makes it a bit different is its semantic […]

22
Feb
Capitalising on Data-Driven Acquisitions in 2017

By Giovanni Strocchi, CEO, ADmantX Among the plentiful tech acquisitions of 2016 there were several that puzzled and intrigued the […]

15
Feb
It’s True, Brand Safety is a Huge Issue, But Don’t Place All the Blame on the Agencies

On 9 February, 2016, The Times published an investigative article on the topic of brand safety, with the explosive headline, ‘Big Brands Fund […]

9
Feb
The Programmatic Problem: Brand Safety, Extremism and Retargeting

The revelations in The Times this morning that a number of household brands have been caught serving adverts on extremist […]

9
Feb
Dangerous fiction: What is fake news and how should we deal with it?

Mis-represented facts, blatant lies, dubious content – call it what you like but one thing is for sure: fake news […]

8
Feb
AOL UK strikes O2 Weve alliance to use mobile subscriber data to take challenger status to the next level

How does an online media player get closer to offering advertisers a more accurate view of consumer behavior that Facebook […]

2
Feb
Why we need to bring the Mad Men magic back to advertising

Nick Welch, Business Development Director UK at ADmantX argues that it is time for advertisers to go back to basics. […]

26
Jan
The Future of AI in Digital Advertising

Marketers are beginning to realize AI’s potential as a tool for improving the effectiveness of campaigns, but understanding of its […]

24
Jan
Reuters Journalism, Media & Technology Trends & Predictions Report 2017

Publishers see the rise of fake news as a chance for quality journalism to stand out, even as they worry […]

23
Jan
How audience profiling, based on real-time online customer interactions, reveals the faces in the crowd

Contributor Giovanni Strocchi explains how audience profiling built on first-party data can help marketers get to know their audience on […]

16
Jan
The Tech Sessions: How Semantic Contextual Targeting Works

Contextual targeting has been around for some time now, but the technology used to enhance the process is getting smarter […]

13
Jan
More 2017 predictions from some of publishing’s leading lights

At the beginning of 2017 we asked a number of opinion formers on the supply-side of the industry for their […]

31
Dec
Programmatic advertising: alcuni trend per il 2017

I trend per il 2017 in fatto di marketing sembrano chiari: attenzione alla customer care, spazio alle nuove professioni digitali, all’IoT […]

23
Dec
2017 Predictions for the Progression of Publisher Monetisation

2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but […]

23
Dec
Winning the Race for Brand Safety During Sporting Events

From Worldwide Olympic Partner to Official Supplier, being in a position to sponsor the Olympic and Paralympic Games is something […]

22
Dec
I dati di first-party, elemento strategico per l’efficacia del messaggio pubblicitario

Il 2017 sarà l’anno in cui i dati di first-party domineranno, dando agli editori l’opportunità di scoprire il valore delle fonti di […]

15
Dec
Data-Driven Marketing Forecast for the Year Ahead

A data deluge is forecast for the coming year – intensified by increased use of mobile and connected devices – […]

9
Dec
Marketing in the UK: How Pairing Creative and Programmatic Can Aid Consumer Targeting

Marketers are cracking the code of making advertising creative and programmatic work together to target consumers, according to Nick Welch, […]

22
Nov
The Secret to Maximising the Potential of Data Management Platforms

In digital advertising first-party data rules supreme. When faced with a choice between utilising first-party data – relating to a user’s previous […]

7
Nov
Why pulling on the heartstrings is vital to campaign success

Creating an emotional connection with consumers will ultimately improve conversion rates, writes ADmantX’s Giovanni Strocchi. Cute children, emotive music, and […]

3
Nov
ADmantX sponsors the Brand Safety Summit 2016 in New York

ADmantX is excited to  sponsor the Brand Safety Summit 2016, held at  the Asia Society & Museum in New York […]

31
Oct
Four steps to solving the big data problem

Marketers find themselves in a predicament. Having embraced the opportunities offered by new technologies and to inject campaigns with as […]

26
Oct
Why building relevant ads in a cookie-free world comes down to context

Targeted ads work. If the rise of digital has taught marketers anything, it’s that advertising must be highly relevant to […]

25
Oct
How to grab gold in brand safety

Nick Welch, Business Development Director UK at ADmantX uses the example of the Olympics to showcase how brands can be […]

3
Oct
Why Brand Safety Shouldn’t Take a Backseat to Revenue Safety

While brand safety is fundamentally important for any brand or publisher, the industry challenges they focus on are those that could have a […]

26
Sep
Final Thoughts on Dmexco from Nine Performance Marketing Experts

Before we wave off dmexco again for another year, PerformanceIN is sharing the final thoughts of nine experts from various corners […]

13
Sep
ADmantX and Adform expand strategic partnership to deliver the “Smart Profile Remarketing” within Adform’s Full Stack Solution

Adform partners with ADmantX to utilise its advanced cognitive technology and unique machine learning system to improve targeting and personalisation […]

8
Sep
dmexco 2016: Industry Predictions on What to Expect

Ask the industry what we can expect to see at dmexco this year and how the industry has developed, then sit […]

31
Aug
ADmantX at dmexco 2016

Cologne, 14&15 September. Visit us at Hall 6 Stand D 041!   ADmantX, leading provider of semantic based solutions for […]

25
Aug
Top UEFA Euro 2016 Insights to Kick-start Marketing Campaigns

Giovanni Strocchi, CEO ADmantX draws upon a data analysis of the content and sentiment expressed in 25,000 tweets during the UEFA […]

26
Jul
Putting First-Party Data to Work With AI, Machine Learning & Natural Language Processing

Big data means today’s publishers could potentially buy third-party data on anything and everything about their audiences, from their favorite […]

7
Jul
Match Made In B2B Heaven? What Microsoft/LinkedIn Deal Means For Data, Targeting

It’s been a little more than three weeks since Microsoft leaned down from its fluffy white enterprise cloud and swept […]

1
Jul
Top tips: Data, data everywhere – but advertisers still don’t understand their audiences

As online advertising continues its meteoric rise, with digital spend growing 16.4% last year to reach over £8 billion in […]

27
Jun
How Psychographics Influence Ad Targeting

Baby Boomers, Millennials, and Generations X, Y, Z–the list goes on. These ubiquitous demographic groups are widely used to target […]

17
Jun
Seasoned Cannes-Goers Provide Top Tips on How to Make the Most of Your Time There

In a light-hearted departure from ad tech analysis, and with the 2016 Cannes Lions festival just two days away, ExchangeWire […]

16
Jun
Microsoft Acquiring LinkedIn is Good for Data, But Questionable Strategic Fit

On Monday, 13 June, Microsoft Corp (NASDAQ: MSFT) announced the acquisition of LinkedIn Corporation (NYSE: LNKD) for a cash deal valued […]

8
Jun
ADmantX sponsors the AppNexus Summit Europe 2016

ADmantX, again this year,  sponsors the AppNexus Summit Europe 2016, held at King’s Place in London (UK).  A series of […]

5
May
Lucky 13: Giovanni Strocchi, ADmantX

Giovanni Strocchi, chief executive of ADmantX on promoting a ‘people first’ mind-set and enjoying a great New York steak. 1 – SUMMARISE […]

4
May
Can Contextual Targeting be the Savior for Advertisers who need to Combat Ad Blocking?

Doug Knepper, VP of sales at ADmantX explains why he believes that advanced contextual targeting – could be the secret weapon […]

26
Apr
Personalisation as standard: How to get there and not upset the apple cart

Impersonal, irrelevant, and often intrusive – is it any wonder consumers are growing disillusioned with the online ad experience and […]

11
Apr
Effective ad placement through emotional targeting

Nick Welch, Business Development Director UK at ADmantX describes how making the viewer emotional during the advertisement is a key […]

2
Mar
IAB UK’s Latest Report Shows Ad Blocking on the Rise

Yesterday (1 March), the IAB UK released the latest ad blocking report, conducted online by YouGov, which revealed that 22% […]

23
Feb
Putting data into action with smart technologies

The trouble with solutions is not creating them, but making them a reality. We’ve all experienced that ‘aha!’ moment when […]

12
Feb
Time Inc. Bought Myspace Parent Viant — Now What?

When Time Inc. announced its acquisition of Viant Technology, a data-marketing company that owns Myspace — among other properties —  […]

12
Feb
Why the right setting is crucial to woo consumers on Valentine’s Day

Love may conquer all, but the setting has to be right. If the candles are lit and the table is […]

8
Feb
How To Get An Angel Investor To Say ‘I’m In’

You’ve got a great product, a global market, a strong team and watertight IP protection. You also nailed your investment […]

15
Jan
Op-ed: Unlock the hidden value of your inventory

What’s New In Publishing – January 15, 2016 Publishers own two of the strongest assets in the digital advertising industry […]

12
Jan
Why It’s Time to Bring Art Back Into Digital Advertising & Refocus On Media Context

ExchangeWire – January 12, 2016 Truly successful ads combine high-quality creative with suitable placement in appropriate environments and effective targeting. But, while advertisers are distracted by […]

5
Jan
Understanding your audience is key to unlocking digital advertising potential

Mediatel Newsline – January 4, 2016 With a stronger focus on first-party data, publishers and advertisers can create a more positive […]

5
Jan
Industry Thought Leaders Share Predictions for 2016

Exchange Wire – January 4, 2016 The online advertising industry evolves at a rapid pace, driven by changes in consumer […]

21
Dec
Emotions At The Heart Of Successful Campaigns

Media Post, Search Marketing Daily – December 21, 2015 Emotions are one crucial element of digital advertising that supersede responsive […]

16
Dec
What does 2016 have in store for digital publishers?

What’s New in Publishing – December 16, 2015 Innovative, enlightening and – at times – turbulent, 2015 has been anything […]

4
Nov
Analysing the Buzz Surrounding the Rugby World Cup 2015

Digital Marketing Magazine – November 3, 2015 We now know who the winners of the Rugby World Cup 2015 are […]

28
Sep
Trust in Volkswagen’s brand is in freefall at the moment…

The Drum – September 23, 2015. Has Volkswagen’s emissions scandal smashed the brand beyond repair? Trust in Volkswagen’s brand is […]

16
Sep
New Round of Funding

ADmantX announces new round of funding to support continued growth and development of its commercial offering €2 million will be […]

15
Sep
Brands Need to Move Beyond Blacklists & Whitelists

ExchangeWire September 14, 2015 Brand safety is more important to advertisers than ever before, and damage to brand reputation has […]

14
Sep
Guarding Brand Safety

PerformanceIN – September 12, 2015 Programmatic has increased the efficiency and impact of ads, but it has also brought the […]

18
Aug
Brand safety a key concern for IAB

Campaign – Only by fully understanding the content and environment can advertisers be confident of brand safe placements, says the […]

9
Aug
OMMA Programmatic at Advertising Week

New York City, September 29 – October 1, 2015 ADmantX will sponsor the upcoming OMMA Programmatic at Advertising Week, held […]

8
Aug
dmexco 2015

Cologne, September 16-17. Visit us at Hall 6 Stand A 19B! ADmantX, the next-generation contextual analysis and semantic data provider, […]

6
Aug
Introducing intelligent brand safety

M&M Global – In an age where relationships with consumers are the most powerful way for brands to cut through […]

30
Jul
Introducing Intelligent Brand Safety

M&M Global – In an age where relationships with consumers are the most powerful way for brands to cut through […]

22
Jul
The Big Issue: Brand Safety

Mobile Marketing – Every week this July, we’ve taken one of the four biggest issues in mobile advertising right now […]

6
Jul
Four reasons our keyword obsession needs to stop to protect brand safety

THE WARC BLOG – Keywords are the most commonly used indicator in the purchase of ad placements. Yet there is […]

30
Jun
Does Your Data Have the Devil in the Detail?

iMEDIA CONNECTION – The big data explosion created a flood of information for marketers to analyse and the tide shows […]

30
Jun
Analysing the Buzz Surrounding Wimbledon 2015

THE DRUM – Roger Federer and Maria Sharapova dominate Wimbledon social chat! Wimbledon 2015 is finally here, in the week […]

5
Jun
AppNexus Summit Europe 2015

ADmantX will sponsor the AppNexus Summit Europe 2015, held at King’s Place, London – UK on WEDNESDAY, JUNE 10, 2015 […]

21
May
Emotional targeting is the future – and you’re worth it

THE DRUM – Emotional targeting is the future of ad placement. As the L’Oréal group radically transforms its UK digital […]

6
May
Publishers push back: The Pangaea Alliance

FOURTH SOURCE – Five premium publishers have joined forces to share inventory, data, audiences, and targeting technology in a global […]

5
May
Four reasons semantic targeting is future proof

WALL BLOG – Despite the advances in targeting technology, many advertisers still rely upon cookies to track online users and […]

23
Apr
ADmantX Strengthens LATAM Presence through Expanded Integration with Turn

ADmantX, the next-generation contextual analysis and semantic data provider, and Turn, the digital hub for marketers, today announced an expanded […]

20
Nov
ADmantX Launches the NEW “Vertical Categories”

The Richest Set of Categories designed for Vertical Sectors Optimizing Advertising Operations in Programmatic and RTB: Within a matter of […]

17
Nov
When it Comes to Google What’s Good to Know May Not Be Good for Me

ADOTAS – I thought to go back on a piece we published some time ago about Google’s ad own ad push entitled “Good to Know” from 2012

27
Oct
ADmantX and Zodiak Optimize “Custom Deals”

By applying the semantic intelligence of ADmantX to content analysis, Zodiak improves the creation of “custom deals”, thus ensuring a more effective assessment of its customers’ advertising inventories

9
Sep
ADmantX Strengthens Semantic Audience Profiling

Applying statistics to semantic profiles, new powerful capabilities to improve profitability of ad placements for both publishers and advertisers

9
Sep
ADmantX Adds APAC Languages in Turn DSP

ADmantX makes it possible for Turn customers to benefit from semantic data in Asia Pacific

22
Aug
ADmantX Confirmed to Speak at dmexco 2014

Semantic Audience Profiling: How to Unlock More Targeting Data, by Providing the Color and Composition to Audience Understanding

1
Aug
dmexco 2014

ADmantX is exhibiting at dmexco, Cologne, September 10-11 2014. Visit us at Hall 6 Stand D-019

31
Jul
ADmantX Raises $2.4 Million

New financing and the newest addition to UK team strengthens presence in key markets

17
Jun
Digital Overload: Why Ad Tech Needs Reinvention

ADOTAS – Digital Overload, it seems, is here to stay. Amazingly, 64.2% said that the information coming at them today had grown by more than 50% compared with last year.

10
Apr
ADmantX Awarded Patent for Semantic Advertising Technology

Automatic identification of similarities between content makes automatic delivery of advertising more effective

7
Feb
Are You Doing Everything To Protect Your Brand?

Free Webinar on Semantic Targeting and Brand Protection, Tuesday Feb 25 2014 12:00 pm EST

5
Feb
Using Big Data Techniques to Explode Keyword Myth

ADOTAS – Keyword targeting is held up as the gold standard for understanding content. But is it true?

4
Feb
Recorded Webinar: Semantic Profiling

Unlock More Targeting Data to the Core of Every Audience

3
Feb
ADmantX on Brand Protection and Contextual Targeting

Turn Blog – Partner Spotlight: ADmantX channels of semantic data increase ad engagement by 40% and click value by 200%

23
Jan
ADmantX Joins the BlueKai Partner Program

Partnership leverages the accuracy of semantic technology and natural language processing powered by ADmantX

13
Jan
Unlock More Targeting Data

Free Webinar on Semantic Audience Profiling, Thursday January 23 2014 at 12:00 pm EST

11
Oct
What’s Hiding in Context?

The One Question You Should Be Asking about Contextual Semantic Targeting – Free Webinar, Tuesday October 29 2013 at 3:00 pm EST

11
Oct
ADmantX Partners with Turn

ADmantX Partners with Turn to Give Enterprise Marketers and Advertisers Spot-on Contextual Data to Improve Brand Safety and Engagement

12
Sep
How to Benefit from Brand Safety and Contextual Targeting

ADmantX – Adform Webinar – Tuesday, October 1 3:00 PM – 4:00 PM CEST

12
Sep
2013 AWE Huffington Post Stage Interview

ADmantX CMO J. Brooke Aker was asked about ADmantX

25
Aug
AWE. Advertising Week’s 10th Anniversary

ADmantX has been selected to present at AW:NEXT – Advertising Week’s 10th anniversary, New York City, September 23-27 2013

18
Aug
Semantics Benefits to Audience Targeting

Publishers and advertisers add the multiple dimensions of users visited online content in real-time to achieve the highest level of insight into audience interest.

7
Aug
dmexco 2013

ADmantX is exhibiting at dmexco, Cologne, September 18-19 2013. Visit us at Hall 6 Stand B-030a

7
Aug
ADmantX Confirmed to Speak at ad:tech London 2013

Are Your Online Advertising Pounds Following Engaged Audiences? September 12 2013 Online Advertising Theatre, 10:45 – 11:05

7
Aug
ad:tech London

We’re exhibiting at ad:tech London, Sept 11-12 2013- Booth #413. Join us!

7
Aug
ADmantX Introduces Semantic Audience Profiling

Semantic Audience Profiling Offers Maximum Precision at Massive Scale

7
Aug
Q&A: Lift Online Ad Targeting To The Next Level

Buyers on Adform can now benefit from ADmantX semantic insights to boost campaign performance at scale and provide brand safety to advertisers.

7
Aug
Adform and ADmantX Partner to Deliver Advanced Brand Safety and Contextual Targeting within Adform’s DSP

ADmantX is the first semantic contextual data provider integrated in Adform’s Demand Side Platform: Adform’s customers will be able to better increase online ad campaigns segmentation and brand safety by leveraging ADmantX unprecedented level of page content analysis.

4
Aug
50 Days of AWE: ADmantX

Advertising Week Social Club – We’re excited about the second year of the Advertising Week Experience (AWE). This is the “must-see” technology that will continue to transform marketing and brands. And it will all be on display each day at The Times Center during Advertising Week X, starting September 23rd.

28
Jun
Recorded Webinar: Semantic Targeting

Semantic Targeting. How to Avoid Contextual Tragedies & Prevent Misplaced Online Ads

27
Jun
ADmantX Selected to Participate at ICT & Digital Media

The semantic advertising company ADmantX will be featured at The Digital Economy Deal Room, London, June 27, 2013

27
Jun
Semantic Targeting

How to Avoid Contextual Tragedies & Prevent Misplaced Online Ads-Free Webinar: Tuesday, May 21 2013, 12:00 PM – 1:00 PM EST

25
Jun
ADmantX Expands U.S. Team

The leading semantic advertising company appoints new director of regional sales

28
May
AppNexus Summit EMEA 2013

ADmantX will sponsor the upcoming AppNexus Summit EMEA 2013, held at King’s Palace, London – UK on Thursday, June 6 2013

28
May
Recorded Webinar: SpotOn Contextual App

Improving Inventory Selection on AppNexus with Semantic Data. Recording Webinar: Tuesday, May 21 2013

15
May
ADmantX Named “Cool Vendor” in E-Commerce by Gartner

Semantic advertising company ADmantX recognized in Gartner’s “Cool Vendors for E-Commerce, 2013” report

8
May
SpotOn Contextual App

Improving Inventory Selection on AppNexus with Semantic Data -Free Webinar: Tuesday, May 21 2013, 12:00 PM – 1:00 PM EST

11
Apr
Identify, Connect, and Use Third-Party Technologies More Efficiently

The AppNexus Impressionist – AdmantX: The SpotOn Contextual App creates customized segments based on contextual sentiment and IAB categories to ensure brand safety and increase campaign reach and lift

10
Apr
AppNexus Summit SF

ADmantX will sponsor the upcoming AppNexus Summit SF, held at Four Seasons Hotel on Wednesday, April 10 2013

21
Mar
Advertising Week Europe

ADmantX has been selected to present at AW:NEXT – Advertising Week Europe, London, March 18-21 2013

25
Feb
ADmantX App for the AppNexus Marketplace

ADmantX contextual targeting for advertising is now available to AppNexus platform members as an AppNexus App

8
Feb
ADmantX Honored for the Second Consecutive Year in the European Seal of e-Excellence Awards

Award recognizes companies that have translated an innovative idea into a valuable and bankable service

30
Jan
ADmantX Operations Expand with New Hires

New team members bring deep software engineering and digital advertising experience to fuel continued growth.

22
Jan
ADmantX Semantic Data Integrated in the AdSafe Media Online Brand Verification Platform

ADmantX technology improves the match between ad messages and online content to prevent ads from appearing in inappropriate contexts

11
Jan
ADmantX and Pantea Partner

The advanced contextual analytics of ADmantX combined with the strength of the Pantea Ad Server will drive innovation, efficiency and increased revenue for mobile advertising customers

5
Dec
ADmantX Expands Business Development Team

New team members strengthen the company’s position in the contextual advertising space, supporting its next phase of growth and expansion

28
Nov
IB&II Fall Symposium 2012

Loeb & Loeb, New York City, November 28 2013

16
Nov
Branded Advertising Strategies

ADmantX to Present at Digital Hollywood New York City, November 15- 16 2012

30
Oct
Get 40% more ad engagement in a Big Data World (without Invading Consumer Privacy)

ADmantX Free Webinar: Tuesday, October 30 2012, 12:00 PM EST

26
Oct
Venture Camp 2012

ADmantX to Present at Mind the Bridge Venture Camp 2012, a Showcase of Italian Entrepreneurial Innovation, Milan – Italy October 26-27 2012

24
Oct
Italian Innovation in the Start-Up Nation

The semantic advertising company ADmantX will be featured at Italian Innovation in the Start-up Nation, DLD Tel Aviv Festival, Wednesday October 24, 2012

15
Oct
Outlook on Online Display Advertising Trends

ADmantX Included in 2012 Clipperton White Paper that highlights global trends and recognizes ADmantX as a leading player in ad tech

1
Oct
Semantic Targeting Increases Online Ad Reach up to 73% and Improves Lift Performance up to 48%

Results of a new study conducted by ADmantX shows that the top 10 US newspapers could collectively increase revenue by over $400 million using semantic targeting

1
Oct
The Advertising Week Experience

ADmantX will exhibit at the upcoming AWE – Advertising Week Experience, New York City, October 1-4 2012 ADmantX, a unique […]

30
Sep
Italians Take Up The Torch To Ignite Their Own Tech Startup Scene

TechCrunch – At the TechCrunch Italy event this week, the buzz was palpable…

27
Sep
TechCrunch Italy

The semantic advertising company ADmantX will be featured at TechCrunch Italy among Italy’s best startups, Rome, September 27 2012

19
Sep
ADmantX Melds Contextual and Big Data to Improve Ad Targeting and Engagement

Advanced contextual analytics combined with insight from external data streams enable better matching between audience targeting and online ad messaging

19
Sep
ADmantX Confirmed To Speak at 2012 ad:tech London

Consumer Data Privacy in a Big Data World: How to Deliver Cookie-Free Targeted Ads, September 19 2012 Display Advertising Theatre, 10:40 – 11:00

19
Sep
ad:tech London 2012

ADmantX will exhibit at the upcoming ad:tech London, September 19-20 2012, National Hall, Olympia

19
Sep
Taking Big Data To Online Advertising

Semanticweb.com – The ways in which Big Data may be turned to advantage are still emerging. One stake in the ground is happening in the advertising industry, where AdmantX is considering it in the context of environmental targeting.

18
Sep
ADmantX, online advertising through semantic technology

WIRED.it – Born a spin-off and growth as a startup, now the company is aiming high, in particular to the Us market. With a new Ceo, who we interviewed immediately after the assignment

12
Sep
ADmantX Appoints Giovanni Strocchi As New CEO

Aims for a strong two year growth strategy to expand the company’s global reach

7
Sep
Genetics, Music And Semantics: More In Common Than You Might Think

Advertising Week Experience Blog – by Brooke Aker, ADmantX CMO

28
Aug
An Enjoyable Conversation with ADmantX

Advertising Week Experience Podcast – The consumer frame of mind and how that can benefit brands

16
Aug
So You Want to Be A Mad Man?

Advertising Week Experience Blog – by Brooke Aker, ADmantX CMO

7
Jun
Can Brand Advertisers Use “Big Data” AND Stay Creative?

ADmantX Free Webinar: Thursday, June 7 2012, 12:00 PM – 1:00 PM EST

23
May
ADmantX Advanced Contextual Targeting Now Available Through AppNexus

ADmantX technology enhances value for buyers, sellers and behavioral data providers

22
May
Making Your Advertising Budget Work For You – Not Against You

Free Webinar: Tuesday, May 22 2012, 12:00 PM – 1:00 PM EST

10
May
Digital Economy Forum: DEF Content

La Biennale di Venezia, Venice, Italy May 10-11 2012: Luca Scagliarini joins panelists from Pintrest and Gilt Groupe to discuss the emerging trends and technologies in online content

3
May
Advertising Innovation!

ADmantX to Present at Digital Hollywood Spring, Los Angeles, Marina del Rey, California, April 30 – May 3 2012

26
Mar
ADmantX’s Damon Francis Talks About Semantic Targeting

ExchangeWire – How Semantic Targeting Can Be Used To Deliver Performance And Its Increased Importance As Cookie-Free Targeting Alternative

22
Mar
Smart Ad Sophistication Lacking in News Industry, To Its Peril

Semanticweb.com – Jennifer Zaino interviews J. Brooke Aker, ADmantX CMO

19
Mar
Digital Moneyball!

ADmantX to Present at OMMA Global San Francisco, March 19-20 2011, Marriot Marquis

16
Mar
ADmantX Semantic, Cookie-Less Targeting Solution

AdOps Online – Recent news from the CeBIT 2012 front have firmly put ADmantX (www.admantx.com) on the map of online advertising technologies. ADmantX allows companies to reach their online advertising targets more effectively by providing precise, real-time information about the content of a web page as well as blogs and social networks. Using semantic technology, ADmantX offers an increased visibility of web content and conveys the feelings they transmit to readers.

29
Feb
ADmantX to Present at Growth Arena Digital Media

International Venture Club, London February 29 2012

28
Feb
ADmantX Confirmed To Speak at TFM&A London

Technology for Marketing & Advertising, February 28-29 2012, London UK

28
Feb
TFM&A 2012 Keynote Programme Announced and Seminar Agenda Launched

ADmantX will lead two seminar sessions at Technology for Marketing & Advertising in London, February 28-29 2012

8
Feb
How to Correct the 72% of Ad Campaigns ComScore Says Go Wrong

ADmantX Free Webinar: Wednesday, February 8 2012, 12:00 PM – 1:00 PM EST

3
Feb
Google’s “Good to Know” May Not Be Good for Me

ADOTAS – Where Interactive Advertising Begins

17
Jan
ADmantX Launches IAB-Compliant Taxonomy & New Interface

Semanticweb.com – Semantic advertising firm ADmantX has released “its new, IAB-compliant taxonomy and an enhanced interface to plan, test and execute more effective online advertising

12
Jan
ADmantX Releases New Features to Offer More Effective Contextual Advertising by Leveraging Real-time Semantic Analysis and Categorization

Enriched IAB-based taxonomy and new interface for testing ad content provides precise, real-time targeting

2
Dec
2011 Southern Europe Tech Tour

Rome, Italy December 2 2011 – ADmantX Selected Among 25 Companies for the Event

29
Nov
New Levels of Consumers Engagement with Semantic Advertising

Free Webinar: Tuesday, November 29 2011, 12:00 PM – 1:00 PM PT

23
Nov
ADmantX Recognized at Italian Venture Forum

ADmantX, the next-generation semantic advertising web service, was recognized as the leading company at the recent Italian Venture Forum, hosted by Europe Unlimited in Torino, Italy on November 23, 2011

14
Nov
ADmantX to Participate at the Italian Business & Investment Initiative’s Fall Symposium

Monday, November 14 2011, Bloomberg L.P. Headquarters, New York City

10
Nov
ADmantX Enhances Sales Force in the US and UK

New appointments will drive international expansion

23
Oct
ADmantX to Present at Digital Publishing Summit

October 23-26 2011, Hyatt Regency Coconut Point, Bonita Springs, FL

7
Oct
IAB Members at Work: ADmantX Becomes Member of the IAB Networks and Exchanges Committee

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies who are responsible for selling 86% of online advertising in the United States

5
Oct
ADmantX. The Last Word In Targeting

Free Webinar: Wednesday, October 5 2011, 12:00 PM – 1:00 PM EST

27
Sep
The Consumer-Friendly Wave of Digital Advertising

“In a world in which ads are becoming optional for users, the key to our industry’s success in the future will be delivering ads that people love, remember and share.”

26
Sep
ADmantX to Present at OMMA Global New York 2011

OMMA Display is a complete show within OMMA Global devoted to up-to-the-minute news and information and state-of-the-art tools and techniques for those involved in the display advertising practices of the Online Industry

23
Sep
ADmantX Joins the IAB

The membership demonstrates theADmantX commitment to online advertising regulatory guidelines approved by the US online market

22
Sep
ADmantX to Present and Exhibit at the ad:tech London

ADmantX is exhibiting at ad:tech London: booth #155. Join us!

22
Sep
ADmantX Improves Semantic Online Ad Targeting by Adding New Emotional Categories

Deep, page-level semantic analysis targets consumers by capturing reader emotions in near real-time and without cookies

21
Sep
Microsoft Invests Further in Online Ads with Adchemy Deal, Partnerships

Silicon Angle – And Adchemy and Microsoft aren’t the only ones looking to improve online advertising. ADmantX, the company dedicated to using semantic technology to improve the online advertising world, announced today that it has improved its emotional intelligence features to better reach the target audience without using tracking cookies.

7
Jul
The 3rd Wave For The Ad Industry

Media Post – Online Media Daily n 1980, Alvin Toffler wrote “The Third Wave,” in which he posited that societies, […]

10
Jun
But How Does That Make You Feel? Matching Ads To Emotion

Media Post Blogs – Data and Targeting Insider

8
Jun
ADmantX’s Cookie-Less Targeting Attracts $2.8 Million in First Funding Round

Ability to Analyze Reader Emotion Assures Superior Contextual Placement of Online Ads

8
Jun
ADmantX raises $2.8M for semantic ad technology

GigaOM – Semantic ad technology company ADmantX has raised $2.8 million in funding from Atlante Ventures Mezzogiorno, the venture arm of Italian bank Intesa Sanpaolo.

7
Jun
Roaring Rivers, Floods & Tidal Waves

AdMonsters – Every day worldwide people are inundated by an ever-increasing amount of information. And the problem grows worse each year

25
May
Knowing Consumers’ Frame of Mind = A Best Ad Match

Media Post Blogs – If you are concerned about brand safety and improved response, you are missing a key metric: the right frame of mind