Digital Growth Amid Uncertainty: The IAB Ad Spend and IPA Bellwether Reports
This week saw the release of two key industry reports, the Q3 2019 IPA Bellwether and the IAB & PwC […]
Q&A: ADmantX – smart data for brand planning and targeting
ADmantX was founded in 2010 to bring real semantic intelligence to advertising in order to improve brand safety and enhance performance. […]
Closer and direct: What Italian media can teach us
Italian publishers are facing similar hurdles to their counterparts in the rest of Europe and in the US. However, while […]
News UK selects ADmantX to power its contextual content analysis and provide an intelligent Brand Safety solution to its advertisers
Publisher will utilise ADmantX’s cognitive semantic tech to more accurately classify its content and deliver advertisers precision in Brand Safety […]
ADmantX at DMEXCO 2019
ADmantX, leading data provider of natural language processing (NLP) semantic-based solutions for contextual advertising, advanced brand safety and 1st […]
ADmantX boosts its Brand Care offering with new brand safety segments for vertical sectors
ADmantX enriches its high-quality Brand Care solutions with new brand safety categories for vertical sectors including: Consumer Electronics, Fashion, Finance, Pharma, […]
The Ozone Project selects ADmantX to power the contextual classification of its content
The UK’s leading transparent and brand safe platform for programmatic advertising, The Ozone Project, chooses ADmantX to help understand its […]
The Italian Programmatic & Martech Industry in 2019: Predictions & Reflections
Advertising: a truly global industry. Whether this is at a form comprising of hastily-scrawled posters attached to telephone poles, or […]
It’s time for publishers to take back control
Nick Welch, VP Business Development at ADmantX reflects on the issues raised at NDA’s recent Publishing Roundtable. Who’d have thought that despite the […]
The brand safety conundrum
In light of new research showing that many of Britain’s biggest advertisers are appearing in non brand-safe environments, Nick Welch, […]
New growth strategies for publishers
Publishers must look within themselves to build compelling propositions that will naturally attract more quality advertisers, writes Nick Welch. Is […]
Opinion: An AK47 to go with the roses?
Brand safety is the ultimate win-win for advertisers, agencies and publishers – so long as we ditch the blunt tools […]
ADmantX launches its Homepage Intelligent Solution to help boost ad revenue for publishers
The solution will enable publishers to better monetise their homepage by making ad placements more personalised and completely brand safe […]
Hard news is good news for advertisers, according to new neuroscience research
Newsworks, the marketing body for UK national newsbrands, has published research showing that ads which appear around hard news stories* […]
A Week in My Life: Nick Welch, VP Business Development at ADmantX
ADmantX enables publishers and advertisers to match ads to relevant online content at page level. The company examines the ‘real’ […]
Industry reacts: Q1 2019 IPA Bellwether Report
With the release of the latest IPA Bellwether Report highlighting a surprise increase in marketing budgets in Q1 2019, senior executives […]
ADmantX’s Brand Care Solution, audited by ABC to JICWEBS Principles, receives CV Tool Certification
ADmantX receives Content Verification compliance certificate. London, 4th April 2019 – ADmantX, a leading data provider of natural […]
Are Context & Content the New Consents for Post-GDPR Advertising?
Will advertisers make the intuitive leap and consider context and content over and above consent and to rely on first-party […]
ADmantX partners with the Digiday Publishing Summit Europe 2019 in Milan
ADmantX is excited to partner with Digiday on the Publishing Summit Europe 2019, taking place in Milan on March 5th […]
Levels of risk: are we too strict on brand safety
With unsavoury ad placements potentially harming consumers’ opinion of a brand, the concept of being too strict with brand safety […]
New Year predictions: data security, trust and transparency dominate
It’s that time of year. Predictions. With the New Year a mere few hours away, we have gathered the opinions […]
Predictions: Will Data-Driven Marketing Dominate in 2019?
As the new year looms, PerformanceIN connected with performance marketing experts to get their single biggest prediction for the industry […]
Tabloid news and false positives: Examining the brand safety cycle
Earlier this year, broadcast giant Sky declared it is yet to resume spending with YouTube after stopping advertising on the site 18 […]
Industry Comments: Why Black Friday is a ‘Golden Opportunity’ for Digital Marketing
The Christmas period is the most important time of year for UK retailers, whether in-store or online, and the festive […]
SYSTRAN ACCOMPAGNE ADMANTX, LEADER DE LA PUBLICITÉ CONTEXTUELLE EN LIGNE, DANS SA CROISSAN
LEADER DU TRAITEMENT AUTOMATIQUE MULTILINGUE, SYSTRAN ACCOMPAGNE LA MUTATION DE L’ÉCONOMIE NUMÉRIQUE ET DES MARQUES, DANS L’ÈRE DE LA MONDIALISATION […]
ADmantX at AOP Digital Publishing Summit 2018
We are delighted to announce we will be taking part in the AOP Digital Publishing Summit – one of the […]
SEMANTIC TECHNOLOGY: THE FUTURE OF BRAND POLICY
Lisa Nanu, Head of Marketing & PR. Italy’s leading digital advertising associations (UPA – the Italian Advertisers’ Association, Iab […]
Il marketing personalizzato continuerà a crescere anche nell’era GDPR
Con l’entrata in vigore del GDPR, il tema della profilazione del pubblico è diventato oggetto di dibattito serrato tra gli […]
Brand safety: Three questions brands should ask agencies
Brand safety remains a key concern for advertisers. Almost 60% believe the situation has not improved in the past year and many […]
The Digital Dozen – Giovanni Strocchi, CEO, ADmantX
The Digital Dozen is a series of profile interviews with thought leaders in the technology industry. Here we speak with […]
Ad tech round-up: What publishers need to know this month
Xaxis UK launched a new six-second ad format, Integral Ad Science verification is now available for Snapchat inventory, and Sublime […]
DMEXCO 2018 review: AI becomes the new digital buzzword
It’s September. It must be DMEXCO. With 40,000 visitors, 1,100 exhibitors, and 500 speakers, the Cologne event is the largest congress […]
ADmantX at dmexco 2018
ADmantX, leading provider of NLP cognitive semantic based solutions for contextual advertising, advanced brand safety and 1st party audience […]
Mars’ YouTube ads withdrawal creates ‘opportunity’ for ITV online
Mars’ decision to pull all advertising from YouTube in the UK creates an opportunity for ITV to take a greater […]
Why Hasn’t Google Felt The Repercussions Of Its Brand Safety Failings?
Google’s earnings announcement this week showcases how the company can seemingly do no wrong. Ad revenues continue to grow — […]
No time for BS: why is brand safety still such a big issue?
ADmantX and prominent industry leaders met in a roundtable to delve deep into the issue. Nick Welch, VP of sales […]
L’intelligenza artificiale è un elemento fondamentale per la brand safety
La tecnologia semantica e l’AI possono aiutare a risolvere efficacemente il problema della sicurezza dei brand. Il CEO di ADmantX […]
IPA Bellwether Q2 2018: The UK ad industry reacts
The latest IPA Bellwether report released last week shows that brand marketing budgets have increased again. Yet despite the consistent growth since […]
Brand care, da Adform e ADmantX un nuovo approccio alla brand safety
Come affrontare in maniera efficace il tema della protezione dei brand? La questione è stata al centro di un recente […]
Creative Opinions: Unpacking the “Cannes of Worms” at Cannes Lions 2018
Cannes Lions 2018 was a more reserved affair than perhaps we were used to, but it was no less inspiring. Indeed, […]
GDPR e Contextual Targeting: trend e implicazioni
Secondo il CEO di ADmantX, il nuovo regolamento europeo porterà a un maggiore utilizzo del targeting contestuale e ad una […]
ADmantX launches its new hyper-granular Contextual Taxonomy for more precise contextual targeting in the GDPR era
With more than 1,200 categories, the new ADmantX taxonomy (the first to include new IAB content classification and categories), provides […]
Programmatic Advertising: Will a Switch to Native Ensure Brand Safety?
How can brands safely leverage native at scale when it comes to programmatic ads? Nick Welch, VP business development UK […]
What Does Brand Safety Mean in 2018?
Alexi Mostrous — author of the Times’ exposés covering YouTube’s brand safety issues last year — has been hailed as […]
Creative Opinions: Sir Martin Sorrell and the end of an era
This week, Sir Martin Sorrell, CEO and Founder of the world’s largest advertising agency network, WPP, resigned from his post amidst circling […]
Brand safety: resolving the CMO’s worst fear
Is there a way to resolve conflicting needs and make the ecosystem a safer place? Nick Welch investigates YouTube is […]
Are humans the flaw in the AI machine?
With many predicting that 2018 will be a watershed year for artificial intelligence (AI) and machine learning (ML), we might expect that […]
Programmatic Clean-Up on Brand Safety: It’s Just a Conscious Process
Programmatic ad buying declined in the first quarter of this year, which comes as no surprise after its reputation was blighted […]
AI and programmatic – a promising partnership for 2018
Giovanni Strocchi, CEO, ADmantX writes about AI and programmatic. Gone are the days when the concept of AI was chiefly […]
Relevance: The bigger picture for brand safety
By Giovanni Strocchi, CEO, ADmantX “We will only invest where we have proof it is safe, efficient, effective, and high […]
Experts Predict: How Will Brand Safety Be Tackled in 2018?
Digital advertising has had nothing if not a tumultuous time in 2017, not least in relation to brand safety, a […]
Consolidation, Innovation and GDPR: What 2018 Has in Store for Marketers
The New Year is approaching fast and it’s going to be an eventful one for marketers. Between ensuring readiness for […]
Webinar on Nov. 15: It’s Time for True Brand Safety
Register now to join our webinar on November 15, 2017 at 11.30 a.m. ET / 8.30 a.m. PT / 5.30 […]
Launch of Gold Standard Is a Positive Step, But More Still Needs Doing
In an effort to raise standards in digital advertising, and address key issues facing the industry, the IAB UK is […]
dmexco is Growing Up & Evolving with the Industry
With the frenzy of dmexco now slowly beginning to dissipate, it’s a good time to reflect on what the ad […]
DMEXCO 2017 Roundup for Marketers: Data Science, AI and “The Art of Narrative Disruption”
A Quick Roundup Of Dmexco 2017, For Advertisers And Marketers, Who Are Looking At New Ways To Create Brand-Specific Campaigns […]
Meet ADmantX at Dmexco 2017
ADmantX will be exhibiting at dmexco, the largest digital marketing exhibition in Europe. Dmexco 2017 will take place September 13-14 […]
Interview with Giovanni Strocchi, CEO, ADmantX
On Marketing Technology MTS: Tell us a bit about your role at ADmantX and how you got here. As CEO […]
IPA Calls on Google & Facebook to Clean Up Video Measurement
This week the IPA issued a direct call to action to Google’s YouTube and Facebook to clean up safety, measurement, […]
AW360: Fake news and how AI can help brands avoid being associated with it
Giovanni Strocchi, CEO, ADmantX Although it first made headlines during the U.S. presidential election cycle, fake news is a global […]
Fake news and how AI can help brands avoid being associated with it
By Giovanni Strocchi, CEO, ADmantX Although it first made headlines during the U.S. presidential election cycle, fake news is a […]
How travel marketers can avoid awkward ad placements and protect the brand
For years, the online advertising industry has become so fixated on trends such as ad fraud and ad blocking that […]
Ad Tech Continues to Disrupt Cannes Lions – Experts Reveal Top Trends
Following Cannes Lions return to the South of France, PerformanceIN asked seven experts in performance and ad tech for their […]
Shifting the Spotlight from Brand Revenue to Brand Safety
In October 2016, Nick Welch, business development director, UK, ADmantX, argued in an ExchangeWire article, that brand safety shouldn’t take a […]
Cannes Lions: Ensuring brand safety
At the 2017 Cannes Lions festival, Carolin Roth from CNBC’S Marketing.Media.Money interviews ADmantX CEO Giovanni Strocchi about how you can […]
How Can AI Inform your Programmatic Budget?
Artificial intelligence can give you great insights into programmatic ad spend – here’s how to harness the potential of AI […]
AdTech-MarTech: Making the most of both ‘techtics’!
As marketers, you have dabbled with both and are aware you need both equally at different execution points of your […]
Preparing for Cannes Lions 2017: Advice from the Veteran Visitors
Temperatures are soaring and tech specialists from across the globe are descending on the French Riviera; it’s Cannes Lions time […]
AI and the digital publishing evolution: what’s next?
By Giovanni Strocchi Robot assistants guiding shoppers around stores, self-driving cars cruising the highways of New York, and automated lawnmowers […]
Demystifying Artificial Intelligence
By Giovanni Strocchi The opportunities of AI stretch far beyond simplifying routine tasks, and in marketing tech ecosystems particularly, we […]
Fake News: Another Symptom of Programmatic’s Colossal Rise
By Giovanni Strocchi The punches just keep on coming for programmatic advertising. It’s been blamed for the rise of ad […]
ADmantX to present at Programmatic Day Italy with Adform
ADmantX CEO Giovanni Strocchi will join partner and leading full-stack advertising technology platform Adform in a workshop session at Italy’s […]
What’s in a Word? How Linguistics Can Transform Digital Advertising
Speed, scale, and mass targeting — it’s not hard to see why the lure of programmatic benefits has led digital […]
Start thinking now about how to tug at the heartstrings of your holiday shoppers
It’s never too early to start planning your holiday marketing strategy. Contributor Giovanni Strocchi takes a look at how marketers […]
Traditional Brand Safety in Programmatic Just Don’t Cut It
By Giovanni Strocchi, CEO, ADmantX There is no denying that programmatic now drives the online advertising industry, with latest figures […]
We have a sea of data. So why is nothing relevant?
By Giovanni Strocchi, CEO at ADmantX Despite a rising sea of data that is set to reach levels of 44 […]
AI – technological singularity or simply the best thing to happen to digital marketing?
What does the concept of artificial intelligence (AI) conjure up in the mind of the consumer? Will our children be […]
The Role Of Pre-Bid Analysis In Helping Ensure Brand Safety
ADmantX is a provider of data for brand planning and targeting. What makes it a bit different is its semantic […]
Capitalising on Data-Driven Acquisitions in 2017
By Giovanni Strocchi, CEO, ADmantX Among the plentiful tech acquisitions of 2016 there were several that puzzled and intrigued the […]
It’s True, Brand Safety is a Huge Issue, But Don’t Place All the Blame on the Agencies
On 9 February, 2016, The Times published an investigative article on the topic of brand safety, with the explosive headline, ‘Big Brands Fund […]
The Programmatic Problem: Brand Safety, Extremism and Retargeting
The revelations in The Times this morning that a number of household brands have been caught serving adverts on extremist […]
Dangerous fiction: What is fake news and how should we deal with it?
Mis-represented facts, blatant lies, dubious content – call it what you like but one thing is for sure: fake news […]
AOL UK strikes O2 Weve alliance to use mobile subscriber data to take challenger status to the next level
How does an online media player get closer to offering advertisers a more accurate view of consumer behavior that Facebook […]
Why we need to bring the Mad Men magic back to advertising
Nick Welch, Business Development Director UK at ADmantX argues that it is time for advertisers to go back to basics. […]
The Future of AI in Digital Advertising
Marketers are beginning to realize AI’s potential as a tool for improving the effectiveness of campaigns, but understanding of its […]
Reuters Journalism, Media & Technology Trends & Predictions Report 2017
Publishers see the rise of fake news as a chance for quality journalism to stand out, even as they worry […]
How audience profiling, based on real-time online customer interactions, reveals the faces in the crowd
Contributor Giovanni Strocchi explains how audience profiling built on first-party data can help marketers get to know their audience on […]
The Tech Sessions: How Semantic Contextual Targeting Works
Contextual targeting has been around for some time now, but the technology used to enhance the process is getting smarter […]
More 2017 predictions from some of publishing’s leading lights
At the beginning of 2017 we asked a number of opinion formers on the supply-side of the industry for their […]
Programmatic advertising: alcuni trend per il 2017
I trend per il 2017 in fatto di marketing sembrano chiari: attenzione alla customer care, spazio alle nuove professioni digitali, all’IoT […]
Winning the Race for Brand Safety During Sporting Events
From Worldwide Olympic Partner to Official Supplier, being in a position to sponsor the Olympic and Paralympic Games is something […]
I dati di first-party, elemento strategico per l’efficacia del messaggio pubblicitario
Il 2017 sarà l’anno in cui i dati di first-party domineranno, dando agli editori l’opportunità di scoprire il valore delle fonti di […]
Data-Driven Marketing Forecast for the Year Ahead
A data deluge is forecast for the coming year – intensified by increased use of mobile and connected devices – […]
Marketing in the UK: How Pairing Creative and Programmatic Can Aid Consumer Targeting
Marketers are cracking the code of making advertising creative and programmatic work together to target consumers, according to Nick Welch, […]
The Secret to Maximising the Potential of Data Management Platforms
In digital advertising first-party data rules supreme. When faced with a choice between utilising first-party data – relating to a user’s previous […]
Why pulling on the heartstrings is vital to campaign success
Creating an emotional connection with consumers will ultimately improve conversion rates, writes ADmantX’s Giovanni Strocchi. Cute children, emotive music, and […]
ADmantX sponsors the Brand Safety Summit 2016 in New York
ADmantX is excited to sponsor the Brand Safety Summit 2016, held at the Asia Society & Museum in New York […]
Four steps to solving the big data problem
Marketers find themselves in a predicament. Having embraced the opportunities offered by new technologies and to inject campaigns with as […]
Why building relevant ads in a cookie-free world comes down to context
Targeted ads work. If the rise of digital has taught marketers anything, it’s that advertising must be highly relevant to […]
How to grab gold in brand safety
Nick Welch, Business Development Director UK at ADmantX uses the example of the Olympics to showcase how brands can be […]
Why Brand Safety Shouldn’t Take a Backseat to Revenue Safety
While brand safety is fundamentally important for any brand or publisher, the industry challenges they focus on are those that could have a […]
Final Thoughts on Dmexco from Nine Performance Marketing Experts
Before we wave off dmexco again for another year, PerformanceIN is sharing the final thoughts of nine experts from various corners […]
ADmantX and Adform expand strategic partnership to deliver the “Smart Profile Remarketing” within Adform’s Full Stack Solution
Adform partners with ADmantX to utilise its advanced cognitive technology and unique machine learning system to improve targeting and personalisation […]
dmexco 2016: Industry Predictions on What to Expect
Ask the industry what we can expect to see at dmexco this year and how the industry has developed, then sit […]
ADmantX at dmexco 2016
Cologne, 14&15 September. Visit us at Hall 6 Stand D 041! ADmantX, leading provider of semantic based solutions for […]
Top UEFA Euro 2016 Insights to Kick-start Marketing Campaigns
Giovanni Strocchi, CEO ADmantX draws upon a data analysis of the content and sentiment expressed in 25,000 tweets during the UEFA […]
Putting First-Party Data to Work With AI, Machine Learning & Natural Language Processing
Big data means today’s publishers could potentially buy third-party data on anything and everything about their audiences, from their favorite […]
Match Made In B2B Heaven? What Microsoft/LinkedIn Deal Means For Data, Targeting
It’s been a little more than three weeks since Microsoft leaned down from its fluffy white enterprise cloud and swept […]
Top tips: Data, data everywhere – but advertisers still don’t understand their audiences
As online advertising continues its meteoric rise, with digital spend growing 16.4% last year to reach over £8 billion in […]
Seasoned Cannes-Goers Provide Top Tips on How to Make the Most of Your Time There
In a light-hearted departure from ad tech analysis, and with the 2016 Cannes Lions festival just two days away, ExchangeWire […]
Microsoft Acquiring LinkedIn is Good for Data, But Questionable Strategic Fit
On Monday, 13 June, Microsoft Corp (NASDAQ: MSFT) announced the acquisition of LinkedIn Corporation (NYSE: LNKD) for a cash deal valued […]
ADmantX sponsors the AppNexus Summit Europe 2016
ADmantX, again this year, sponsors the AppNexus Summit Europe 2016, held at King’s Place in London (UK). A series of […]
Lucky 13: Giovanni Strocchi, ADmantX
Giovanni Strocchi, chief executive of ADmantX on promoting a ‘people first’ mind-set and enjoying a great New York steak. 1 – SUMMARISE […]
Personalisation as standard: How to get there and not upset the apple cart
Impersonal, irrelevant, and often intrusive – is it any wonder consumers are growing disillusioned with the online ad experience and […]
Time Inc. Bought Myspace Parent Viant — Now What?
When Time Inc. announced its acquisition of Viant Technology, a data-marketing company that owns Myspace — among other properties — […]
Why the right setting is crucial to woo consumers on Valentine’s Day
Love may conquer all, but the setting has to be right. If the candles are lit and the table is […]
How To Get An Angel Investor To Say ‘I’m In’
You’ve got a great product, a global market, a strong team and watertight IP protection. You also nailed your investment […]
Op-ed: Unlock the hidden value of your inventory
What’s New In Publishing – January 15, 2016 Publishers own two of the strongest assets in the digital advertising industry […]
Why It’s Time to Bring Art Back Into Digital Advertising & Refocus On Media Context
ExchangeWire – January 12, 2016 Truly successful ads combine high-quality creative with suitable placement in appropriate environments and effective targeting. But, while advertisers are distracted by […]
Understanding your audience is key to unlocking digital advertising potential
Mediatel Newsline – January 4, 2016 With a stronger focus on first-party data, publishers and advertisers can create a more positive […]
Industry Thought Leaders Share Predictions for 2016
Exchange Wire – January 4, 2016 The online advertising industry evolves at a rapid pace, driven by changes in consumer […]
Emotions At The Heart Of Successful Campaigns
Media Post, Search Marketing Daily – December 21, 2015 Emotions are one crucial element of digital advertising that supersede responsive […]
Analysing the Buzz Surrounding the Rugby World Cup 2015
Digital Marketing Magazine – November 3, 2015 We now know who the winners of the Rugby World Cup 2015 are […]
Trust in Volkswagen’s brand is in freefall at the moment…
The Drum – September 23, 2015. Has Volkswagen’s emissions scandal smashed the brand beyond repair? Trust in Volkswagen’s brand is […]
New Round of Funding
ADmantX announces new round of funding to support continued growth and development of its commercial offering €2 million will be […]
Brands Need to Move Beyond Blacklists & Whitelists
ExchangeWire September 14, 2015 Brand safety is more important to advertisers than ever before, and damage to brand reputation has […]
Guarding Brand Safety
PerformanceIN – September 12, 2015 Programmatic has increased the efficiency and impact of ads, but it has also brought the […]
Brand safety a key concern for IAB
Campaign – Only by fully understanding the content and environment can advertisers be confident of brand safe placements, says the […]
OMMA Programmatic at Advertising Week
New York City, September 29 – October 1, 2015 ADmantX will sponsor the upcoming OMMA Programmatic at Advertising Week, held […]
dmexco 2015
Cologne, September 16-17. Visit us at Hall 6 Stand A 19B! ADmantX, the next-generation contextual analysis and semantic data provider, […]
Introducing intelligent brand safety
M&M Global – In an age where relationships with consumers are the most powerful way for brands to cut through […]
Introducing Intelligent Brand Safety
M&M Global – In an age where relationships with consumers are the most powerful way for brands to cut through […]
The Big Issue: Brand Safety
Mobile Marketing – Every week this July, we’ve taken one of the four biggest issues in mobile advertising right now […]
Four reasons our keyword obsession needs to stop to protect brand safety
THE WARC BLOG – Keywords are the most commonly used indicator in the purchase of ad placements. Yet there is […]
Does Your Data Have the Devil in the Detail?
iMEDIA CONNECTION – The big data explosion created a flood of information for marketers to analyse and the tide shows […]
AppNexus Summit Europe 2015
ADmantX will sponsor the AppNexus Summit Europe 2015, held at King’s Place, London – UK on WEDNESDAY, JUNE 10, 2015 […]
Emotional targeting is the future – and you’re worth it
THE DRUM – Emotional targeting is the future of ad placement. As the L’Oréal group radically transforms its UK digital […]
Publishers push back: The Pangaea Alliance
FOURTH SOURCE – Five premium publishers have joined forces to share inventory, data, audiences, and targeting technology in a global […]
ADmantX Strengthens LATAM Presence through Expanded Integration with Turn
ADmantX, the next-generation contextual analysis and semantic data provider, and Turn, the digital hub for marketers, today announced an expanded […]
ADmantX Launches the NEW “Vertical Categories”
The Richest Set of Categories designed for Vertical Sectors Optimizing Advertising Operations in Programmatic and RTB: Within a matter of […]
ADmantX Strengthens Semantic Audience Profiling
Applying statistics to semantic profiles, new powerful capabilities to improve profitability of ad placements for both publishers and advertisers
ADmantX Adds APAC Languages in Turn DSP
ADmantX makes it possible for Turn customers to benefit from semantic data in Asia Pacific
ADmantX Confirmed to Speak at dmexco 2014
Semantic Audience Profiling: How to Unlock More Targeting Data, by Providing the Color and Composition to Audience Understanding
dmexco 2014
ADmantX is exhibiting at dmexco, Cologne, September 10-11 2014. Visit us at Hall 6 Stand D-019
ADmantX Raises $2.4 Million
New financing and the newest addition to UK team strengthens presence in key markets
Digital Overload: Why Ad Tech Needs Reinvention
ADOTAS – Digital Overload, it seems, is here to stay. Amazingly, 64.2% said that the information coming at them today had grown by more than 50% compared with last year.
ADmantX Awarded Patent for Semantic Advertising Technology
Automatic identification of similarities between content makes automatic delivery of advertising more effective
Are You Doing Everything To Protect Your Brand?
Free Webinar on Semantic Targeting and Brand Protection, Tuesday Feb 25 2014 12:00 pm EST
Using Big Data Techniques to Explode Keyword Myth
ADOTAS – Keyword targeting is held up as the gold standard for understanding content. But is it true?
ADmantX on Brand Protection and Contextual Targeting
Turn Blog – Partner Spotlight: ADmantX channels of semantic data increase ad engagement by 40% and click value by 200%
ADmantX Joins the BlueKai Partner Program
Partnership leverages the accuracy of semantic technology and natural language processing powered by ADmantX
Unlock More Targeting Data
Free Webinar on Semantic Audience Profiling, Thursday January 23 2014 at 12:00 pm EST
What’s Hiding in Context?
The One Question You Should Be Asking about Contextual Semantic Targeting – Free Webinar, Tuesday October 29 2013 at 3:00 pm EST
ADmantX Partners with Turn
ADmantX Partners with Turn to Give Enterprise Marketers and Advertisers Spot-on Contextual Data to Improve Brand Safety and Engagement
How to Benefit from Brand Safety and Contextual Targeting
ADmantX – Adform Webinar – Tuesday, October 1 3:00 PM – 4:00 PM CEST
2013 AWE Huffington Post Stage Interview
ADmantX CMO J. Brooke Aker was asked about ADmantX
AWE. Advertising Week’s 10th Anniversary
ADmantX has been selected to present at AW:NEXT – Advertising Week’s 10th anniversary, New York City, September 23-27 2013
Semantics Benefits to Audience Targeting
Publishers and advertisers add the multiple dimensions of users visited online content in real-time to achieve the highest level of insight into audience interest.
dmexco 2013
ADmantX is exhibiting at dmexco, Cologne, September 18-19 2013. Visit us at Hall 6 Stand B-030a
ADmantX Confirmed to Speak at ad:tech London 2013
Are Your Online Advertising Pounds Following Engaged Audiences? September 12 2013 Online Advertising Theatre, 10:45 – 11:05
Adform and ADmantX Partner to Deliver Advanced Brand Safety and Contextual Targeting within Adform’s DSP
ADmantX is the first semantic contextual data provider integrated in Adform’s Demand Side Platform: Adform’s customers will be able to better increase online ad campaigns segmentation and brand safety by leveraging ADmantX unprecedented level of page content analysis.
50 Days Of AWE: Making the Economics of Digital Advertising Work for Publishers (and Consumers)
Advertising Week Experience Blog – by Brooke Aker, ADmantX CMO
50 Days of AWE: ADmantX
Advertising Week Social Club – We’re excited about the second year of the Advertising Week Experience (AWE). This is the “must-see” technology that will continue to transform marketing and brands. And it will all be on display each day at The Times Center during Advertising Week X, starting September 23rd.
Recorded Webinar: Semantic Targeting
Semantic Targeting. How to Avoid Contextual Tragedies & Prevent Misplaced Online Ads
ADmantX Selected to Participate at ICT & Digital Media
The semantic advertising company ADmantX will be featured at The Digital Economy Deal Room, London, June 27, 2013
Semantic Targeting
How to Avoid Contextual Tragedies & Prevent Misplaced Online Ads-Free Webinar: Tuesday, May 21 2013, 12:00 PM – 1:00 PM EST
ADmantX Expands U.S. Team
The leading semantic advertising company appoints new director of regional sales
AppNexus Summit EMEA 2013
ADmantX will sponsor the upcoming AppNexus Summit EMEA 2013, held at King’s Palace, London – UK on Thursday, June 6 2013
Recorded Webinar: SpotOn Contextual App
Improving Inventory Selection on AppNexus with Semantic Data. Recording Webinar: Tuesday, May 21 2013
ADmantX Named “Cool Vendor” in E-Commerce by Gartner
Semantic advertising company ADmantX recognized in Gartner’s “Cool Vendors for E-Commerce, 2013” report
SpotOn Contextual App
Improving Inventory Selection on AppNexus with Semantic Data -Free Webinar: Tuesday, May 21 2013, 12:00 PM – 1:00 PM EST
Identify, Connect, and Use Third-Party Technologies More Efficiently
The AppNexus Impressionist – AdmantX: The SpotOn Contextual App creates customized segments based on contextual sentiment and IAB categories to ensure brand safety and increase campaign reach and lift
AppNexus Summit SF
ADmantX will sponsor the upcoming AppNexus Summit SF, held at Four Seasons Hotel on Wednesday, April 10 2013
Advertising Week Europe
ADmantX has been selected to present at AW:NEXT – Advertising Week Europe, London, March 18-21 2013
ADmantX App for the AppNexus Marketplace
ADmantX contextual targeting for advertising is now available to AppNexus platform members as an AppNexus App
ADmantX Honored for the Second Consecutive Year in the European Seal of e-Excellence Awards
Award recognizes companies that have translated an innovative idea into a valuable and bankable service
ADmantX Operations Expand with New Hires
New team members bring deep software engineering and digital advertising experience to fuel continued growth.
ADmantX Semantic Data Integrated in the AdSafe Media Online Brand Verification Platform
ADmantX technology improves the match between ad messages and online content to prevent ads from appearing in inappropriate contexts
ADmantX and Pantea Partner
The advanced contextual analytics of ADmantX combined with the strength of the Pantea Ad Server will drive innovation, efficiency and increased revenue for mobile advertising customers
ADmantX Expands Business Development Team
New team members strengthen the company’s position in the contextual advertising space, supporting its next phase of growth and expansion
Branded Advertising Strategies
ADmantX to Present at Digital Hollywood New York City, November 15- 16 2012
Get 40% more ad engagement in a Big Data World (without Invading Consumer Privacy)
ADmantX Free Webinar: Tuesday, October 30 2012, 12:00 PM EST
Venture Camp 2012
ADmantX to Present at Mind the Bridge Venture Camp 2012, a Showcase of Italian Entrepreneurial Innovation, Milan – Italy October 26-27 2012
Italian Innovation in the Start-Up Nation
The semantic advertising company ADmantX will be featured at Italian Innovation in the Start-up Nation, DLD Tel Aviv Festival, Wednesday October 24, 2012
Outlook on Online Display Advertising Trends
ADmantX Included in 2012 Clipperton White Paper that highlights global trends and recognizes ADmantX as a leading player in ad tech
Semantic Targeting Increases Online Ad Reach up to 73% and Improves Lift Performance up to 48%
Results of a new study conducted by ADmantX shows that the top 10 US newspapers could collectively increase revenue by over $400 million using semantic targeting
The Advertising Week Experience
ADmantX will exhibit at the upcoming AWE – Advertising Week Experience, New York City, October 1-4 2012 ADmantX, a unique […]
Italians Take Up The Torch To Ignite Their Own Tech Startup Scene
TechCrunch – At the TechCrunch Italy event this week, the buzz was palpable…
TechCrunch Italy
The semantic advertising company ADmantX will be featured at TechCrunch Italy among Italy’s best startups, Rome, September 27 2012
ADmantX Melds Contextual and Big Data to Improve Ad Targeting and Engagement
Advanced contextual analytics combined with insight from external data streams enable better matching between audience targeting and online ad messaging
ADmantX Confirmed To Speak at 2012 ad:tech London
Consumer Data Privacy in a Big Data World: How to Deliver Cookie-Free Targeted Ads, September 19 2012 Display Advertising Theatre, 10:40 – 11:00
ad:tech London 2012
ADmantX will exhibit at the upcoming ad:tech London, September 19-20 2012, National Hall, Olympia
Taking Big Data To Online Advertising
Semanticweb.com – The ways in which Big Data may be turned to advantage are still emerging. One stake in the ground is happening in the advertising industry, where AdmantX is considering it in the context of environmental targeting.
ADmantX, online advertising through semantic technology
WIRED.it – Born a spin-off and growth as a startup, now the company is aiming high, in particular to the Us market. With a new Ceo, who we interviewed immediately after the assignment
ADmantX Appoints Giovanni Strocchi As New CEO
Aims for a strong two year growth strategy to expand the company’s global reach
Genetics, Music And Semantics: More In Common Than You Might Think
Advertising Week Experience Blog – by Brooke Aker, ADmantX CMO
An Enjoyable Conversation with ADmantX
Advertising Week Experience Podcast – The consumer frame of mind and how that can benefit brands
So You Want to Be A Mad Man?
Advertising Week Experience Blog – by Brooke Aker, ADmantX CMO
Can Brand Advertisers Use “Big Data” AND Stay Creative?
ADmantX Free Webinar: Thursday, June 7 2012, 12:00 PM – 1:00 PM EST
ADmantX Advanced Contextual Targeting Now Available Through AppNexus
ADmantX technology enhances value for buyers, sellers and behavioral data providers
Making Your Advertising Budget Work For You – Not Against You
Free Webinar: Tuesday, May 22 2012, 12:00 PM – 1:00 PM EST
Digital Economy Forum: DEF Content
La Biennale di Venezia, Venice, Italy May 10-11 2012: Luca Scagliarini joins panelists from Pintrest and Gilt Groupe to discuss the emerging trends and technologies in online content
Advertising Innovation!
ADmantX to Present at Digital Hollywood Spring, Los Angeles, Marina del Rey, California, April 30 – May 3 2012
The Era of Big Data – How to Maintain the Benefits of Targeting without Invading Consumer Privacy
ADmantX Free Webinar: Thursday, April 26 2012, 11:30 GMT
ADmantX’s Damon Francis Talks About Semantic Targeting
ExchangeWire – How Semantic Targeting Can Be Used To Deliver Performance And Its Increased Importance As Cookie-Free Targeting Alternative
Smart Ad Sophistication Lacking in News Industry, To Its Peril
Semanticweb.com – Jennifer Zaino interviews J. Brooke Aker, ADmantX CMO
Digital Moneyball!
ADmantX to Present at OMMA Global San Francisco, March 19-20 2011, Marriot Marquis
ADmantX Semantic, Cookie-Less Targeting Solution
AdOps Online – Recent news from the CeBIT 2012 front have firmly put ADmantX (www.admantx.com) on the map of online advertising technologies. ADmantX allows companies to reach their online advertising targets more effectively by providing precise, real-time information about the content of a web page as well as blogs and social networks. Using semantic technology, ADmantX offers an increased visibility of web content and conveys the feelings they transmit to readers.
ADmantX Wins European Seal of e-Excellence Platinum Category
CeBIT, Hannover, Germany, March 6 2012
ADmantX to Present at Growth Arena Digital Media
International Venture Club, London February 29 2012
ADmantX Confirmed To Speak at TFM&A London
Technology for Marketing & Advertising, February 28-29 2012, London UK
TFM&A 2012 Keynote Programme Announced and Seminar Agenda Launched
ADmantX will lead two seminar sessions at Technology for Marketing & Advertising in London, February 28-29 2012
How to Correct the 72% of Ad Campaigns ComScore Says Go Wrong
ADmantX Free Webinar: Wednesday, February 8 2012, 12:00 PM – 1:00 PM EST
Google’s “Good to Know” May Not Be Good for Me
ADOTAS – Where Interactive Advertising Begins
ADmantX Launches IAB-Compliant Taxonomy & New Interface
Semanticweb.com – Semantic advertising firm ADmantX has released “its new, IAB-compliant taxonomy and an enhanced interface to plan, test and execute more effective online advertising
ADmantX Releases New Features to Offer More Effective Contextual Advertising by Leveraging Real-time Semantic Analysis and Categorization
Enriched IAB-based taxonomy and new interface for testing ad content provides precise, real-time targeting
2011 Southern Europe Tech Tour
Rome, Italy December 2 2011 – ADmantX Selected Among 25 Companies for the Event
New Levels of Consumers Engagement with Semantic Advertising
Free Webinar: Tuesday, November 29 2011, 12:00 PM – 1:00 PM PT
ADmantX Recognized at Italian Venture Forum
ADmantX, the next-generation semantic advertising web service, was recognized as the leading company at the recent Italian Venture Forum, hosted by Europe Unlimited in Torino, Italy on November 23, 2011
ADmantX to Participate at the Italian Business & Investment Initiative’s Fall Symposium
Monday, November 14 2011, Bloomberg L.P. Headquarters, New York City
ADmantX Enhances Sales Force in the US and UK
New appointments will drive international expansion
ADmantX to Present at Digital Publishing Summit
October 23-26 2011, Hyatt Regency Coconut Point, Bonita Springs, FL
IAB Members at Work: ADmantX Becomes Member of the IAB Networks and Exchanges Committee
The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies who are responsible for selling 86% of online advertising in the United States
ADmantX. The Last Word In Targeting
Free Webinar: Wednesday, October 5 2011, 12:00 PM – 1:00 PM EST
The Consumer-Friendly Wave of Digital Advertising
“In a world in which ads are becoming optional for users, the key to our industry’s success in the future will be delivering ads that people love, remember and share.”
ADmantX to Present at OMMA Global New York 2011
OMMA Display is a complete show within OMMA Global devoted to up-to-the-minute news and information and state-of-the-art tools and techniques for those involved in the display advertising practices of the Online Industry
ADmantX Joins the IAB
The membership demonstrates theADmantX commitment to online advertising regulatory guidelines approved by the US online market
ADmantX to Present and Exhibit at the ad:tech London
ADmantX is exhibiting at ad:tech London: booth #155. Join us!
ADmantX Improves Semantic Online Ad Targeting by Adding New Emotional Categories
Deep, page-level semantic analysis targets consumers by capturing reader emotions in near real-time and without cookies
Microsoft Invests Further in Online Ads with Adchemy Deal, Partnerships
Silicon Angle – And Adchemy and Microsoft aren’t the only ones looking to improve online advertising. ADmantX, the company dedicated to using semantic technology to improve the online advertising world, announced today that it has improved its emotional intelligence features to better reach the target audience without using tracking cookies.
The 3rd Wave For The Ad Industry
Media Post – Online Media Daily n 1980, Alvin Toffler wrote “The Third Wave,” in which he posited that societies, […]
But How Does That Make You Feel? Matching Ads To Emotion
Media Post Blogs – Data and Targeting Insider
ADmantX’s Cookie-Less Targeting Attracts $2.8 Million in First Funding Round
Ability to Analyze Reader Emotion Assures Superior Contextual Placement of Online Ads
ADmantX raises $2.8M for semantic ad technology
GigaOM – Semantic ad technology company ADmantX has raised $2.8 million in funding from Atlante Ventures Mezzogiorno, the venture arm of Italian bank Intesa Sanpaolo.
Roaring Rivers, Floods & Tidal Waves
AdMonsters – Every day worldwide people are inundated by an ever-increasing amount of information. And the problem grows worse each year
Knowing Consumers’ Frame of Mind = A Best Ad Match
Media Post Blogs – If you are concerned about brand safety and improved response, you are missing a key metric: the right frame of mind