November 29, 2011
New Levels of Consumers Engagement with Semantic Advertising

New Levels of Consumers Engagement with Semantic Advertising

Free Webinar: Tuesday, November 29 2011, 12:00 PM – 1:00 PM PT

The holy grail of matching ads to a page has been described as knowing the right consumer, at the right time, in the right frame of mind.
Behavioral Targeting and Audience Buying can certainly take care of the right consumer part of the equation. IP sniffing and a few other tricks more or less take care of time and place. But if you are concerned about brand safety and improved response, you are missing a key metric: context.
The use of semantic technology to establish context targets consumers by capturing reader emotions in near real-time. By combining a semantic set of data with audience data, you will get 40% improved engagement.
Join us for New Levels of Consumer Engagement wit Semantic Advertising and learn more about:

Contextual as a targeting approach: what does this really mean?

– State of the art in online advertising.

– How semantic page-level analysis works.

– What semantic targeting is and is not.

– The benefits of contextualization data for cookie-less ad targeting.

Space is limited.
Reserve your Webinar seat now at: