May 22, 2012
Making Your Advertising Budget Work For You – Not Against You

Making Your Advertising Budget Work For You – Not Against You

Free Webinar: Tuesday, May 22 2012, 12:00 PM – 1:00 PM EST

Yesterday’s business used to be a juggling act, “do I grow market share or increase profitability?”  Today’s business is about the necessity of both.
A successful advertisement is one of the vital factors that helps contribute to growing your top line.  But, placing an unnecessary or – worse, misplaced number of ads all over the web is an inefficient use of your advertising funds. So, how do you identify and target the right customers at the right time in the right frame of mind?
The use of semantic advertising allows you to monetize content by targeting ads based on not only people, places, things and categories but emotions and buying motivations as well.
Join us for Making Your Advertising Budget Work For You – Not Against You to understand how to re-establish the credibility of on-line ads, and double return on spend, by using semantic advertising to greatly enhance their relevance.
You will learn;
–    how to automatically extract the meaning in text to increase the relevance of ads, and maximize the website visitor’s receptiveness to advertising content.
–    how to establish context and target consumers by capturing reader emotions in near real-time.
–    how to ensure online brand protection.
–    how to combine a semantic set of data with audience data to get 40% improved engagement.
Date/Time:
Tuesday, May 22, 2012 12:00 PM EST
ADmantX
ADmantX is a cookie-less solution that uses superior semantic technology to allow publishers, ad networks, ad exchanges, brand managers and agencies to develop more effective online advertising campaigns. There are no privacy concerns: real-time monitoring and the use of sentiment analysis maximizes readers’ receptiveness to advertising content and minimizes placement near off-brand content. As a result, ads are more relevant, more accurately placed and brands are protected.