October 7, 2011
IAB Members at Work: ADmantX Becomes Member of the IAB Networks and Exchanges Committee

IAB Members at Work: ADmantX Becomes Member of the IAB Networks and Exchanges Committee

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies who are responsible for selling 86% of online advertising in the United States

ADmantX, the next-generation semantic advertising web service, announced today that it has joined the Networks and Exchanges Committee of the Interactive Advertising Bureau (IAB).
“We think it is important for our clients and our business as well that we are active and contributory members of the online advertising industry,” said J. Brooke Aker, Chief Marketing Officer, ADmantX. “Being members of the Networks and Exchanges Commitee is an important part of that process, and gives us the opportunity to meet and collaborate with other leaders and our peers to improve the interactive advertising and marketing industry.”
The IAB Networks and Exchanges Committee is comprised of senior leaders of ad networks and exchanges that are general member companies. The committee is dedicated to furthering the interests of ad networks and exchanges with the objectives of fostering the highest standards of professionalism and accountability in relationships with publishers, advertisers and the agency community, developing programs that enable revenue growth, and creating best practices that protect consumers and the industry.
About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.