As online marketers finalize their 2012 advertising budgets and plans, it’s important to make sure you get the most for your advertising dollars, and equally important, to avoid repeating last year’s mistakes.
Online advertising budgets increase each year, but targeting and matching content to ads is harder than ever before. Advertisers know that some of their display ad impressions are wasted. But how many are misplaced?
According to a recent Comscore study, “72 percent of campaigns had at least some ads running next to content deemed not brand safe by the advertiser, meaning that the content is deemed objectionable by the brand. This type of unsafe delivery has the potential to damage the brand, creating a difficult situation for all members of the digital advertising ecosystem.”
Current ad systems (typically based on keywords) are brittle, inaccurate, and sometimes downright wrong. They are also wasteful – the opportunity to match ads to niche content is frequently missed. As a result, prices degrade, inventory doesn’t clear and content goes unused.
To learn more about the future of online advertising, join us for the ADmantX webinar
How to Correct the 72% of Ad Campaigns ComScore Says Go Wrong
Wednesday, February 8, 2012
12:00 pm ET / 17:00 GMT
You will learn:
– What is ‘state of the art’ in online advertising? – How semantic advertising accurately matches ads to content, maximizes impressions, and keeps readers engaged with content.
– How to ensure online brand protection.
– The benefits of contextualization data for cookie-less ad targeting.
Semantic advertising provides advertisers the opportunity to increase campaign success by drawing out emotion, motivation and behavior, and supporting better connections with the consumer. Moving beyond potentially meaningless SEO keywords, it recognizes true meaning of ad content and targets the appropriate content that companies require for online brand protection.
Date/Time: Wednesday, February 8, 2011 9am PT / 12pm ET / 5pm GMT
ADmantX is a cookie-less solution that uses superior semantic technology to allow publishers, ad networks, ad exchanges, brand managers and agencies to develop more effective online advertising campaigns. There are no privacy concerns: real-time monitoring and the use of sentiment analysis maximizes readers’ receptiveness to advertising content and minimizes placement near off-brand content. As a result, ads are more relevant, more accurately placed and brands are protected.