ExchangeWire – How Semantic Targeting Can Be Used To Deliver Performance And Its Increased Importance As Cookie-Free Targeting Alternative
Semanticweb.com – Jennifer Zaino interviews J. Brooke Aker, ADmantX CMO
AdOps Online – Recent news from the CeBIT 2012 front have firmly put ADmantX (www.admantx.com) on the map of online advertising technologies. ADmantX allows companies to reach their online advertising targets more effectively by providing precise, real-time information about the content of a web page as well as blogs and social networks. Using semantic technology, ADmantX offers an increased visibility of web content and conveys the feelings they transmit to readers.
CeBIT, Hannover, Germany, March 6 2012
ADOTAS – Where Interactive Advertising Begins
Semanticweb.com – Semantic advertising firm ADmantX has released “its new, IAB-compliant taxonomy and an enhanced interface to plan, test and execute more effective online advertising
“In a world in which ads are becoming optional for users, the key to our industry’s success in the future will be delivering ads that people love, remember and share.”
Media Post – Online Media Daily n 1980, Alvin Toffler wrote “The Third Wave,” in which he posited that societies, organizations and technology all go through three waves of maturation […]
GigaOM – Semantic ad technology company ADmantX has raised $2.8 million in funding from Atlante Ventures Mezzogiorno, the venture arm of Italian bank Intesa Sanpaolo.
Media Post Blogs – If you are concerned about brand safety and improved response, you are missing a key metric: the right frame of mind