by Lisa Nanu Head of Marketing & PR.
Giovanni Strocchi’s interview with eMarketer has just been reported in the new Report “BEYOND AD MEASUREMENT AND METRICS” just released by eMarketer.
The report covers the hot topics for the advertising market, including how measures of brand safety and ad quality are no- negotiable parts of any campaign…. To read more, here’s the link to the Report on the eMarketer website: https://www.emarketer.com/content/beyond-ad-measurement-and-metrics.
Giovanni Strocchi‘s commented in the report: “As important as fraud is, though, it’s less a measurement of performance and more one of efficiency. If someone is not there, it’s fraud. It’s a waste of money… As a CEO, if I were to rank the three pillars from the point of view of business impact, then I would put brand safety first. I want to be sure that it will not have a negative impact on what I’m doing.”
ADmantX has created a best practice guide on Brand Safety ‘The Approach to real brand safety’ to define the simple yet effective ways to successfully protect your brand’s reputation (download the Brand Safety White Paper).