Lisa Nanu, Head of Marketing & PR
ADmantX has activated 10 new languages on Adform’s platforms, to support global customer requests, bringing the total languages available to 24, all of which are available on a global scale. Our semantic contextual targeting, brand safety and first party data profiling solutions are available on Adform’s full stack platform in the following languages:
Chinese-simplified, Chinese-traditional, Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Hindi, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Spanish, Swedish, Turkish.
GDPR is celebrating its first Christmas and the introduction of the data regulation has seen an increased demand for contextual targeting this year. ADmantX has experienced an influx of requests from advertisers asking for unique contextual categories and requiring more custom segments through our partner Adform. As a result, we have reinforced the DSP’s dedicated linguistic support team and languages portfolio to help support this growth.
ADmantX uses semantic analysis, cognitive technologies and AI to read content the same way a human would, understanding the true contextual meaning of online content. This allows advertisers and publishers to match ads to relevant content at a granular page level, ensuring brand safety as well as creating detailed consumer profiles that empower tailored campaigns and drive maximum impact.
ADmantX has been a trusted Adform partner for years, completely integrated in Adform’s full-stack (DSP / Ad Server / DMP): Intelligent Brand Safety, Advanced Contextual Targeting, Smart Profiling.