February 11, 2019
Do you know what are the trends for Valentine’s Day 2019?
By Lisa Nanu, Head of Marketing & PR. Love can conquer everything, but the setting must be the right one as well as everything around you – the right gift […]
February 1, 2019
Discovering the power of first-party profiling
By Filippo Donida, Senior Product Manager Profiling. There’s no doubt the key goal for marketers in 2019 will be to effectively tackle existing industry issues: anti-fraud strategies and data protection […]
December 17, 2018
Festive spending is going digital: what can brands do to capitalise on this?
By Lisa Nanu, Head of Marketing & PR Swapping queues for convenience, this year’s Black Friday shoppers went digital. Realising PwC projections of bumper web sales, online buys soared: Argos […]
December 12, 2018
ADmantX expands its languages coverage & dedicated customer support within Adform
Lisa Nanu, Head of Marketing & PR ADmantX has activated 10 new languages on Adform’s platforms, to support global customer requests, bringing the total languages available to 24, all […]
November 7, 2018
Giovanni Strocchi’s interview with eMarketer has been published in its latest report “How’s that digital transformation going?”
by Lisa Nanu Head of Marketing & PR. eMarketer has published a new report “How’s that digital transformation going?”, focusing on the progress achieved by many companies in the digital transformation era and whether their confidence […]
October 30, 2018
GDPR: an opportunity to increase audience trust in online advertising
by Mirco Planta, Data Protection Officer. Since the GDPR officially came into force on May 25th 2018, in a bid to unify the laws around the use of consumers’ personal data […]
October 24, 2018
Giovanni Strocchi’s interview with eMarketer has just been reported in the new Report “Beyond Ad Measurement and Metrics”
by Lisa Nanu Head of Marketing & PR. Giovanni Strocchi’s interview with eMarketer has just been reported in the new Report “BEYOND AD MEASUREMENT AND METRICS” just released by eMarketer. […]
October 17, 2018
How precise and flexible ad targeting exists in the post-GDPR era
By Alessandro Drenaggi, Head of Linguistic Technology The General Data Protection Regulation (GDPR) has thrown the digital advertising industry into unknown territory, allowing consumers to exercise their right to […]
October 12, 2018
SEMANTIC TECHNOLOGY: THE FUTURE OF BRAND POLICY
Lisa Nanu, Head of Marketing & PR. Italy’s leading digital advertising associations (UPA – the Italian Advertisers’ Association, Iab Italia, Assocom, FCP‐Assointernet, Fedoweb, Fieg, Netcomm, Unicom) met this week to agree a regulatory approach […]
June 28, 2018
Key elements for an effective brand safety strategy
Lisa Nanu, Head of Marketing & PR. There are three main issues facing the advertising industry – fraud, viewability and brand safety. Recent scandals have brought brand safety to the forefront […]