by Lisa Nanu Head of Marketing & PR. eMarketer has published a new report “How’s that digital transformation going?”, focusing on the progress achieved by many companies in the digital transformation era and whether their confidence […]
by Mirco Planta, Data Protection Officer. Since the GDPR officially came into force on May 25th 2018, in a bid to unify the laws around the use of consumers’ personal data […]
by Lisa Nanu Head of Marketing & PR. Giovanni Strocchi’s interview with eMarketer has just been reported in the new Report “BEYOND AD MEASUREMENT AND METRICS” just released by eMarketer. […]
By Alessandro Drenaggi, Head of Linguistic Technology The General Data Protection Regulation (GDPR) has thrown the digital advertising industry into unknown territory, allowing consumers to exercise their right to […]
Lisa Nanu, Head of Marketing & PR. Italy’s leading digital advertising associations (UPA – the Italian Advertisers’ Association, Iab Italia, Assocom, FCP‐Assointernet, Fedoweb, Fieg, Netcomm, Unicom) met this week to agree a regulatory approach […]
Lisa Nanu, Head of Marketing & PR. There are three main issues facing the advertising industry – fraud, viewability and brand safety. Recent scandals have brought brand safety to the forefront […]
by Doug Knepper, VP of Sales US & APAC Brand safety is still topping the news agenda, with Cisco the latest to pull ads from YouTube amid negative adjacency concerns. […]
Following the recent revelation that a whole host of household names have inadvertently appeared alongside extremist content, brands and their agencies are suddenly beginning to realize that without careful consideration […]
Earlier this year, IAB Chief Randall Rothenberg called on the industry to address fake news. In response, Google and others have taken measures to remove questionable publications from their networks, […]
With brand safety failures dominating headlines since last year, the importance of protecting brands from unsafe content online cannot be understated. Last October, ADmantX’s Nick Welch, business development director in […]