ADmantX, the next-generation contextual analysis and semantic data provider, today announced that it will be featured at Advertising Week Experience – Advertising Week’s 10th Anniversary, Sept 23rd – 26th in New York at the Time Center Building.
In celebration of Advertising Week’s 10th anniversary, Advertising Week Experience (AWE) organizers have been traveling the world, curating the most “AWEsome” new marketing solutions. ADmantX has been selected and it will be on display at The Times Center on Tuesday, September 24th (Data/Performance/Analytics track).
ADmantX uses semantic technology to optimize the match between content and ad –a fundamental step in making the economics of digital advertising work for buyer, seller and consumer. Semantic technology improves contextual targeting by increasing reach and lift at the same time –something keyword-based and statistical-based semantic targets cannot do. ADmantX further distinguishes itself over other targeting technologies through its ability to identify emotions in content. This ensures that the underlying emotional response to the content matches advertisers’ desired action or response.
Contact Us today to schedule an in person meeting at AWE-AWE. Advertising Week’s 10th Anniversary!
About Advertising Week
Advertising Week is the world’s premier annual gathering of marketing and communications leaders each year in New York City. With more than 200 distinct events, The Week is a hybrid of thought leadership Seminars featuring the industry’s best and brightest and engaging special events which galvanize targeted constituencies. Spawned from creative roots in 2004, Advertising Week now draws from the client, media and broader cultural communities with a laser focus on key business drivers which shape and influence the global industry. Measured by breath, scope and impact, Advertising Week transcends standard industry conferences and The Week moves the needle on key industry challenges like talent and diversity via GeneratioNext and Advertising Futures.
ADmantX is a contextual analysis and data provider that brings audience targeting to a new level. We offer a semantic solution to allow publishers, ad networks and exchanges, brand managers and agencies to develop more effective online ad campaigns leveraging semantic understanding, natural language processing and sentiment analysis. Founded in Italy as a spin-off of the leading semantic company Expert System, ADmantX is active in Europe and US. Worldwide customers include NBCUniversal, AT&T AdWorks, Integral Ad Science, Banzai, Adconion, Media IQ and we’re integrated in key Ad Exchanges such as AppNexus and Turn.