How to leverage semantic data to prevent ads from appearing in inappropriate contexts
Even if ad servers today allow ad operations teams to manage basic brand safety (by using blacklist, blocking specific sites, channels, etc.) the possibility that ad will appear next to content that could undermine its message or degrade the brand reputation continues to present real threats.
Being able to identify critical content at URL-level is the most effective way to avoid ad messages’ misalignments or outright dangerous placements. And this is where semantic data can play a key role, enabling brands to select specific negative contextual targets.
Join us on Tuesday, February 25 at 12 p.m ET for a free webinar session on Brand Safety. Here’s a quick snapshot of what you can expect to learn how to leverage semantic smarts to
– Better place ads online and avoid ad placement on pages with little significance to the assigned page or any placement that may produce counterproductive
– Get maximum and more personalized brand protection during each campaign
– Leverage real-time monitoring analysis to capture the right sentiment for your brand
– Create and customize specific attributes to keep brand safe
Tuesday February 25 2014 at 12:00 pm EST
ADmantX is a contextual analysis and data provider that brings audience targeting to a new level. We offer a semantic solution to allow publishers, ad networks and exchanges, brand managers and agencies to develop more effective online ad campaigns leveraging semantic understanding, natural language processing and sentiment analysis. Founded in Italy as a spin-off of the leading semantic company Expert System, ADmantX is active in Europe and US. Worldwide customers include NBCUniversal, AT&T AdWorks, Integral Ad Science, Banzai, Adconion, Media IQ and we’re integrated in key players such as Turn, AppNexus and Adform.