ADmantX has been selected to present at AW:NEXT – Advertising Week Europe, London, March 18-21 2013
ADmantX, the next-generation contextual analysis and semantic data provider, today announced that DMR Partners has selected ADmantX to present at the upcoming AW:NEXT -Advertising Week Europe (“Data & Analytics” Track, Friday, March 21 2013.
This year, Advertising Week will be partnering with the Digital Media Roundtable (DMR) –the curation and review source of media technologies (from start-ups to later stage technologies) for agencies and brands. ADmantX will be showcased between 16 of the most compelling digital media startups across Mobile, Social, Video, as well as Data & Analytics, and will have the opportunity to present the benefits of contextual semantic targeting to the world’s premier gathering of marketing and communications leaders.
ADmantX uses semantic technology to optimize the match between content and ad –a fundamental step in making the economics of digital advertising work for buyer, seller and consumer. Semantic technology improves contextual targeting by increasing reach and lift at the same time –something keyword-based and statistical-based semantic targets cannot do. ADmantX further distinguishes itself over other targeting technologies through its ability to identify emotions in content. This ensures that the underlying emotional response to the content matches advertisers’ desired action or response.
About Advertising Week
The Week is a hybrid of inspiring thought leadership featuring the world’s best and brightest with engaging special events which galvanize targeted constituencies. Advertising Week draws from the client, media and broader cultural communities with a laser focus on key business drivers which shape and influence the global industry. For more details visit the Advertising Week Europe Website
ADmantX is a contextual analysis and data provider that offers a semantic, cookie-less solution to allow publishers, ad networks and exchanges, brand managers and agencies to develop more effective online advertising campaigns. There are no privacy concerns: real-time monitoring and the use of sentiment analysis maximize readers’ receptiveness to advertising content and minimizes placement near off-brand content. As a result, ads are more relevant, more accurately placed and brands are protected.