J. Brooke Aker, CMO, ADmantX
David Cohn, Senior Vice President of Sales, CraveOnline
Jon Landa, Senior Vice President, Sales – West and Central Regions, PRN
Tony Chen, CEO, Yellow Thunder Marketing
Shane Walker, Director, Consumer Electronics Group, IMS Research, Moderator
ADmantX is a cookie-less solution that uses superior semantic technology to allow publishers, ad networks, ad exchanges, brand managers and agencies to develop more effective online advertising campaigns. There are no privacy concerns: real-time monitoring and the use of sentiment analysis maximizes readers’ receptiveness to advertising content and minimizes placement near off-brand content. As a result, ads are more relevant, more accurately placed and brands are protected.