September 22, 2011
ADmantX to Present and Exhibit at the ad:tech London

ADmantX to Present and Exhibit at the ad:tech London

We’re exhibiting at ad:tech London: booth #155. Join us!
European and US lawmakers have been taking actions to protect our privacy from cookie-based tracking systems. But what happens to the online advertising business if there are no cookies? What will the impact be on the performance of display advertising? In the talk “Is there life after cookies? Consumers and advertisers in a cookie-less world”, Luca Scagliarini, ADmantX CEO, will discuss alternative forms of audience targeting and the benefits of semantics and emotional intelligence in advertising: a transparent way to maintain the benefits of targeting without invading consumer privacy by using third-party cookie tracking.
ad:tech, London 2011                 
We’re exhibiting at ad:tech London: booth #155. Join us!
For the seventh year in the UK, the online marketing and advertising community will come together for ad:tech London to reveal the latest trends and market figures, share best practice and address industry challenges. Whether you’re a publisher, advertiser, marketer or business owner, ad:tech helps you harness the power of digital.