Applying statistics to semantic profiles, new powerful capabilities to improve profitability of ad placements for both publishers and advertisers
Cologne (dmexco), 10 September 2014 – ADmantX, the next-generation contextual analysis and semantic data provider, unveiled today an enhanced release of Semantic Audience Profiling product to identify better ad matches across consumers’ interests.
ADmantX profiling framework is designed to generate specific interest profiles by acquiring consumer interests and behaviors from content they’re reading. Thanks to exclusive capabilities based on its core patented semantic technology, ADmantX increases the quality of contextual data and combine it with other quantitative data. By analyzing ad campaigns log files, it identifies content interests for each specific ID/reader and enriches them leveraging lookalike modeling and real-time click patterns. Gaining new insight into readership interests and habits, publishers can create or enrich their first-party data to expand ad inventory monetization while advertisers can optimize their media spending.
“We’re excited to offer our partners and clients new key capabilities reaching more of the right audiences in real-time”, said Giovanni Strocchi, ADmantX CEO. “With an average of +2% improvement in ECMP value and +60% CTR per several beta users, our semantic audience profiles go a step further in audience targeting to create a much more comprehensive view of consumers interests and buying intentions.”
The new release of ADmantX audience profiling is in line with the company’s plans of growth announced last July, and reflects the evolution of the company’s line of products providing an immediate response to market needs. Consumer behavior is ever-changing: specific interest profiles such as those offered by ADmantX are a hot commodity as publishers and advertisers are looking for really effective audience targeting alternatives.
ADmantX is a contextual analysis and data provider that brings audience targeting to a new level. Awarded patent for semantic advertising technology, the company offers a cookie-less solution that allows publishers, ad networks and exchanges, brand managers and agencies to develop more effective online ad campaigns leveraging semantic understanding, natural language processing and sentiment analysis. Founded in Italy as a spin-off of the leading semantic company Expert System, ADmantX is active in Europe and US. Worldwide customers include NBCUniversal, Integral Ad Science, Networked Insights, Banzai, Adconion Media Group, Cadreon, Amnet, Sojern, Media IQ and ADmantX solutions are integrated in key DSP players such as Turn, Adform and AppNexus.