ADmantX, the next-generation contextual analysis and semantic data provider, and Turn, the digital hub for marketers, today announced an expanded integration to provide contextual data services for Turn customers on LATAM inventory in Portuguese and Spanish. This expansion will enable brands and agencies to make the most of their online ad investment in South America.
With consumers’ attention fragmented across ever-increasing online content, reaching and engaging with the right audience is advertisers’ biggest challenge. Combining powerful programmatic technology with precise and rich data based on a deep linguistic and semantic approach can help advertisers execute successful, efficient ad campaigns.
To globally support Turn clients in successfully executing their buying transactions, ADmantX will make its superior targeting features available to the LATAM market:
• Semantic targeting: More than 900 IAB compliant categories including topics, entities, emotions and intentions.
• The highest quality brand protection: Eight safety standard categories + unlimited customized safety attributes.
• Vertical categories: The richest set of ready-to-use contextual semantic categories, organized by industry vertical and based on the most advanced page-level brand safety and sentiment analysis designed for each vertical.
• Seasonal segments: From Easter and Father’s Day to Spring Fashion, Spring Gateways, and more, the hottest contextual segments that ensure maximum exposure to the right market and to the right people, at precisely the right time.
Cesar Moura, Account Executive for Latam at Turn, commented: “Given the significant growth that the South American online ad market is currently experiencing, this integration could not come at a better time. The availability of ADmantX contextual targeting capabilities will make it easier for marketers to connect with consumers by leveraging rich and accurate data.”
“We’re really pleased to reinforce the synergy with Turn by extending the powerful capabilities of ADmantX in the LATAM market,” said Giovanni Strocchi, ADmantX CEO. “This is a further milestone in our joint strategy, which is focused on providing Turn clients with the best targeting and audience data to be efficient and effective.”
ADmantX is a contextual analysis and data provider that brings audience targeting to a new level. Thanks to its patented semantic advertising technology, the company offers a cookie-less solution that allows publishers, ad networks and exchanges, brand managers and agencies to develop more effective online ad campaigns leveraging semantic understanding, natural language processing and sentiment analysis. Founded in Italy as a spin-off of the leading semantic company Expert System, ADmantX is active in Europe and US. Worldwide customers include NBCUniversal, Integral Ad Science, Networked Insights, Financial Times, Banzai, Cadreon, Amnet, Media IQ. In addition, ADmantX solutions are integrated in key DSP players such as Turn, Adform and AppNexus.