New financing and the newest addition to UK team strengthens presence in key markets
ADmantX, the next-generation contextual analysis and semantic data provider, today announced the completion of $2.4M financing. As demand for new audience data and semantic targeting increases, the investment will support the company’s strategy for commercial expansion and evolution of its product line.
Increasing reliance on data for brand protection, audience profiling and optimizing the match between ads and page content require solutions for targeting that are innovative and effective. ADmantX is responding to these needs by growing its commercial presence in key markets and enhancing its Semantic Audience Profiling and Emotional Intelligence features. The company is also expanding the availability of its products in new markets in key programmatic environments such as Adform, Turn, AppNexus and DMP ecosystems.
“The continued support and investment from current and new shareholders is a tremendous boost for our development strategy,” said Giovanni Strocchi, CEO, ADmantX. “We plan to accelerate our commercial market presence and develop new innovative solutions based on our unique semantic technology, such as the expansion of our semantic audience profiling offer with advanced quantitative and look-alike modeling.”
This new financing comes together with the appointment of Nick Welch as Business Development Director, UK.
“We are excited to add Nick to our team,” continued Giovanni Strocchi. “Nick will assume an important role in expanding ADmantX’ market presence in Europe, reinforcing our leadership in contextual targeting by leveraging his wealth of programmatic experience following 15+ years in the digital media sector.”
Nick was the Head of Orange Ad Market where he was responsible for establishing their UK programmatic business. Previously, he served as the Director of Partner Management for Inmobi, and more recently he was Director of Publisher Development for SpotXchange.
ADmantX is a contextual analysis and data provider that brings audience targeting to a new level. Awarded patent for semantic advertising technology, we offer a cookie-less solution to allow publishers, ad networks and exchanges, brand managers and agencies to develop more effective online ad campaigns leveraging semantic understanding, natural language processing and sentiment analysis. Founded in Italy as a spin-off of the leading semantic company Expert System, ADmantX is active in Europe and US. Worldwide customers include NBCUniversal, Integral Ad Science, Networked Insights, Banzai, Adconion Media Group, Cadreon, Amnet, Sojen, Media IQ and we’re integrated in key DSP players such as Turn, Adform, AppNexus.