Semantic advertising company ADmantX recognized in Gartner’s “Cool Vendors for E-Commerce, 2013” report
ADmantX, the next-generation contextual analysis and semantic data provider, today announced that it has been included in Gartner “Cool Vendors for E-Commerce, 2013” report, published on April 9, 2013, and authored by Chris Fletcher, Gene Alvarez, Praveen Sengar, Penny Gillespie, Regina Casonato, Andrew Frank.
The report reviews five vendors that provide innovative offerings in the digital marketing, social products, and digital and social e-commerce space. The main issue limiting the online advertising market is the disconnect between advertisement placement and the relevance of the copy. This is due to the reliance on keyword frequency without considering the meaning. Ads may appear on pages that have little significance to the assigned page or may produce counterproductive effects. Semantic technology automatically extracts the meaning in text to increase the relevance of ads, and maximize the website visitor’s receptiveness to advertising content.
“We believe that we’re making a difference in the contextual advertising space by providing our customers with all the semantic smarts they need to optimize their advertising experience, but it’s always good to get validation from outside,” said Giovanni Strocchi, ADmantX CEO. “This is an important recognition for the whole ADmantX team, and is further motivation as we work to provide the highest quality products for our customers.”
ADmantX is a contextual analysis and data provider that brings audience targeting to a new level. We offer a semantic, cookie-less solution to allow publishers, ad networks and exchanges, brand managers and agencies to develop more effective online advertising campaigns. There are no privacy concerns: real-time monitoring and the use of sentiment analysis maximize readers’ receptiveness to advertising content and minimizes placement near off-brand content. As a result, ads are more relevant, more accurately placed and brands are protected. www.admantx.com
*Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.