September 23, 2011
ADmantX Joins the IAB

ADmantX Joins the IAB

The membership demonstrates theADmantX commitment to online advertising regulatory guidelines approved by the US online market

ADmantX, the next-generation semantic advertising web service, announced today that it has joined the International Advertising Bureau (IAB).
J. Brooke Aker, Chief Marketing Officer, ADmantX commented, “We are excited to be part of such an active organization, and I am looking forward to collaborating with peers to establish guidelines, standards and best practices for the industry. Our membership with IAB gives us the opportunity to share our knowledge in the semantic advertising space and leverage the IAB’s expertise to achieve maximum value for our customers.”
The membership demonstrates theADmantX commitment to online advertising regulatory guidelines approved by the US online market, as well as the willingness to directly contribute to the development and effective use of semantic advertising in developing online advertising and marketing strategy for advertisers and brands, ad networks and publishers.
About the IAB

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.
www.iab.net