September 22, 2011
ADmantX Improves Semantic Online Ad Targeting by Adding New Emotional Categories

ADmantX Improves Semantic Online Ad Targeting by Adding New Emotional Categories

Deep, page-level semantic analysis targets consumers by capturing reader emotions in near real-time and without cookies

ADmantX, offering a superior semantic page-level analysis that surfaces reader emotions and intentions in order to match ads with similar emotional appeal, announced today that it has improved its emotional intelligence features to better reach the target audience – without using tracking cookies.
Leveraging its semantic-based analysis and dynamic categorization, ADmantX not only matches ads to brand-safe appropriate content, but it also goes a step further to ensure that the underlying emotional response to the content matches advertiser goals. With its improved ability to identify more emotions and behaviours, ADmantX delivers the best results for brand advertisers by guaranteeing a more accurate view of content and audience segments. Research shows a 40% improvement in ad engagement using this and other targeting techniques.
“As lawmakers in Europe and the US take actions to protect our privacy from cookie-based tracking systems, customers have been coming to us as a viable alternative to targeting without cookies. In response, we have enhanced the features that our customers are calling for by adding additional emotional categories, which allows us to provide even deeper segmentation and finer targeting,” said Brooke Aker, CMO of ADmantX.
ADmantX offers ad networks, publishers, real-time bidders and agencies a transparent way to maintain the benefits of targeting without invading consumers’ privacy by using third-party cookie tracking. ADmantX incorporates enhanced emotional intelligence capabilities to better identify true contextual data and increase online ad campaign segmentation and targeting. During the ad match process, ADmantX doesn’t track the movement of online users; it understands content at a page-level, includes readers’ emotions and represents their real-time frame of mind.