November 10, 2011
ADmantX Enhances Sales Force in the US and UK

ADmantX Enhances Sales Force in the US and UK

New appointments will drive international expansion

ADmantX, the next-generation semantic advertising web service, today announced two key appointments to support its international expansion: Damon Francis joins as Business Development Director, UK and Greg Shaw joins as Senior Sales Director, US.

Damon Francis will be responsible for developing business strategy and sales for ADmantX in the UK. Damon brings more than 20 years of experience in the development and sales management of online media start ups, including Cube Unlimited, Epic IT Limited and Avoco.

Greg Shaw will be responsible for developing the U.S. market for ADmantX under CMO J. Brooke Aker, coordinating sales activities with publishers, dealers and advertising exchanges. Greg joins ADmantX from Certona Corporation, and previously held sales positions at Proclivity Systems, SYBASE, Bea Systems and CAST Software.

“We are pleased to welcome Damon and Greg to ADmantX,” said Luca Scagliarini, CEO of ADmantX. “With online advertising in double-digit growth and with increasing interest and understanding of the value of semantic targeting for ads, we are at an important stage of growth and development. Damon and Greg bring the solid business experience and industry knowledge that we’re looking for to grow our market presence.”

ADmantX uses superior semantic technology to provide a leap forward in monetizing content in new and powerful ways. Based on the Semantic Web, Natural Language Processing and Social Collaboration features, publishers, ad networks, ad exchanges, brand managers and agencies use ADmantX to develop effective online advertising campaigns that establish emotional connections with consumers.