February 28, 2012
ADmantX Confirmed To Speak at TFM&A London

ADmantX Confirmed To Speak at TFM&A London

Technology for Marketing & Advertising, February 28-29 2012, London UK 

ADmantX, the next-generation semantic advertising Web service, today announced that Damon Francis, ADmantX Business Development Director, will present “New Levels of Consumer Engagement with Semantic Advertising” at TFM&A 2012, the Technology For Marketing & Advertising annual conference, to be held 28-29 February in London UK (Online Advertising Theatre, Online Advertising & Affiliate Expo). 

New Levels of Consumer Engagement with Semantic Advertising will provide attendees with a new perspective on online advertising and targeting and give them the opportunity to hear succinct examples of how targeting technologies, specifically semantics, place better ads. Attendees will experience ADmantX’s expertise and innovative thinking and will benefit from hearing more about the new era of contextual advertising and the benefits of contextualization data for cookie-less ad targeting. 

“I am really pleased to present at the upcoming TFM&A Conference”, said Damon Francis, ADmantX Business Development Director. “Our presence at the event gives our customers and prospects the opportunity to directly test our superior semantic approach. What sets ADmantX apart from the competition is its unique ability to go beyond flat keywords and interpret content, analyze context and identify emotions, behaviors and motivations to develop effective online advertising campaigns that establish deep emotional connections and truly engage consumers, without using cookies and traditional tracking mechanisms.” 

Technology For Marketing & Advertising (TFM&A) is the UK industry’s largest and longest running event, delivering superior content, solutions and networking to enhance your multi-channel marketing & advertising  strategy. Online Advertising & Affiliate Expo (OA&A) provides a unique forum for members of the online advertising industry to network with brand managers, marketers, publishers, affiliates and content owners, as well as attend thought-leading yet free education and source suppliers delivering the latest solutions. 

ADmantX is a cookie-less solution that uses superior semantic technology to allow publishers, ad networks, ad exchanges, brand managers and agencies to develop more effective online advertising campaigns. There are no privacy concerns: real-time monitoring and the use of sentiment analysis maximizes readers’ receptiveness to advertising content and minimizes placement near off-brand content. As a result, ads are more relevant, more accurately placed and brands are protected.