Semantic Audience Profiling: How to Unlock More Targeting Data, by Providing the Color and Composition to Audience Understanding
ADmantX, the next-generation contextual analysis and semantic data provider, today announced that Giovanni Strocchi, ADmantX’ CEO, will present a seminar session focused on Semantic Audience Profiling at upcoming dmexco: seminar 4, September 10, 2014 12.00 pm – 12.45 pm.
Publishers and advertisers are flooded with highly accountable data of online behavior. Since consumer behavior is ever-changing, knowing as much as possible about the pages they’re visiting online is crucial to emotionally connect with them.
Through this seminar session delegates will learn more about Semantic Audience Profiling to analyze the content audiences have read most recently and wrap it back into behavioral targeting inputs on real customer interests. Semantic Audience Profiling provides the color and composition to audience understanding previously missing and pre-defines specific audience profiles based on content affinities and semantic similarity to deliver more actionable targeting data to the core of every audience. It can support any targeting strategy and be combined with other audience data to achieve the highest, affordable precision at massive scale.
ADmantX will be exhibit on the dmexco 2014 show floor in Hall 6 Stand D-019. To learn more, contact us today to schedule an in person demo of the ADmantX semantic advertising Web service that allows publishers and advertisers to develop more effective online advertising campaigns.
dmexco 2014 All important brands and leading companies of the global industry will be presenting their latest digital solutions, technologies, visions and innovations at the dmexco on September 10 and 11, 2014. The EXPO offers the trade visitors the world’s largest overview of the current trends, growth strategies, product innovations and creative diversity of the digital environment for the entire digital business.
Visit dmexco Website to learn more.
ADmantX ADmantX is a contextual analysis and data provider that brings audience targeting to a new level. Awarded patent for semantic advertising technology, we offer a cookie-less solution to allow publishers, ad networks and exchanges, brand managers and agencies to develop more effective online ad campaigns leveraging semantic understanding, natural language processing and sentiment analysis. Founded in Italy as a spin-off of the leading semantic company Expert System, ADmantX is active in Europe and US. Worldwide customers include NBCUniversal, Integral Ad Science, Networked Insights, Banzai, Adconion Media Group, Cadreon, Amnet, Sojern, Media IQ and we’re integrated in key DSP players such as Turn, Adform, AppNexus.