April 10, 2014
ADmantX Awarded Patent for Semantic Advertising Technology

ADmantX Awarded Patent for Semantic Advertising Technology

Automatic identification of similarities between content makes automatic delivery of advertising more effective

ADmantX, the next-generation contextual analysis and semantic data provider, today announced that the U.S. Patent and Trademark office has awarded patent US 8543578 B2 for its flagship semantic technology. The ADmantX technology automatically comprehends content in both advertising messages and page content to ensure brand-safe, effective ad delivery.

The lack of relevance between advertisements and page content continues to be one of advertising’s biggest challenges. Most providers rely on technologies that use cookies and keywords to serve ads. Because these technologies are unable to understand the meaning or context of page content, ads could be placed with inappropriate, non brand-safe content.
Through the automatic comprehension of content, ADmantX ensures that advertising is associated with the most relevant page content. ADmantX semantically categorizes the text of page content and associates the most relevant ads based on the page topics as well as the emotions associated with that content to ensure the highest match between advertising and context.

“We are pleased to have our technology recognized for the truly unique approach it offers to our advertising customers,” said Giovanni Strocchi, CEO, ADmantX. “In the growing, complex world of online advertising, the patent is not only important for the protection of our technology, but also an important milestone and recognition that we wish to share with those who are successfully using our solutions.”

In addition to its productions for semantic targeting and brand protection, ADmantX has recently added a service for more effective audience segmentation. Semantic contextual analysis enables creation of user profiles on the basis of their interests (Semantic Audience Profiling). For publishers and content providers, this means an immediate opportunity to have new data for monetization first hand, and for agencies and brands, the semantic profiles allow enrichment and refinement of existing customer or user data.

ADmantX is a contextual analysis and data provider that brings audience targeting to a new level. We offer a semantic, cookie-less solution to allow publishers, ad networks and exchanges, brand managers and agencies to develop more effective online ad campaigns leveraging semantic understanding, natural language processing and sentiment analysis. Founded in Italy as a spin-off of the leading semantic company Expert System, ADmantX is active in Europe and US. Worldwide customers include NBCUniversal, AT&T AdWorks, Integral Ad Science, Banzai, Adconion Media Group, Media IQ and we’re integrate in key DSP players such as Turn, AppNexus, Adform.