ADmantX and Zodiak Work Together to Optimize “Custom Deals” in AppNexus: By applying the semantic intelligence of ADmantX to content analysis, Zodiak improves the creation of “custom deals”, thus ensuring a more effective assessment of its customers’ advertising inventories
ADmantX, a leader in online semantic advertising, and Zodiak, Sell Side solution leader in Italy, announce the opportunity for Zodiak customers to optimize the monetization of advertising inventories by applying the unique quality of AdmantX’s contextual analysis during the creation of “custom deals” in AppNexus.
The underlying objective of ADmantX and Zodiak’s combined solutions is to ensure that publishers and content providers attract quality advertisers and increase revenue systematically by exploiting the advantages offered by AppNexus’s Custom Deals. In fact, through the use of ADmantX’s segments, Zodiak customers can now create special deals to get the most out of their advertising inventory and satisfy the needs of even the most demanding buyers, all thanks to the precision and accuracy of semantic understanding.
“We are proud to be working with Zodiak to strengthen their programmatic offers by providing our unique content analysis capabilities,” stated Giovanni Strocchi, CEO of ADmantX. “Our ability to understand the real meanings of words within a context, combined with the use of a rich IAB compliant taxonomy, gives publishers the extraordinary ability to effectively categorize content and create specific inventory segments, thus widening their range of offers and making them more flexible.”
“Thanks to ADmantX’s semantic clustering system, we can now promptly satisfy the needs of the most advanced advertisers by offering greater congruity between ad campaigns and page content compared to traditional categorization systems,” continues Ellis Bosisio, COO of Zodiak Advertising. “The integration of this new feature in the world of programmatic buying will give our publishing partners the opportunity to optimize their advertising campaigns.”
ADmantX is a contextual analysis and data provider that brings audience targeting to a new level. Thanks to its patented semantic advertising technology, the company offers a cookie-less solution that allows publishers, ad networks and exchanges, brand managers and agencies to develop more effective online ad campaigns leveraging semantic understanding, natural language processing and sentiment analysis. Founded in Italy as a spin-off of the leading semantic company Expert System, ADmantX is active in Europe and US. Worldwide customers include NBCUniversal, Integral Ad Science, Networked Insights, Banzai, Cadreon, Amnet, Sojern, Media IQ and ADmantX solutions are integrated in key DSP players such as Turn, Adform and AppNexus. www.admantx.com.
Zodiak Advertising, the digital trading arm of Zodiak Active Plus, is part of De Agostini Group. Founded in 1901, De Agostini is a family-owned private group active in 66 countries worldwide and in four business areas: Publishing, Media, Games and Services and Finance. De Agostini has annual revenues of over $5billion and EBITDA of over $1billion. Currently trading over 6.6 billion impressions per month, Zodiak Advertising is one of the fastest-growing independent publisher trading desks worldwide and is established as one of the market leading programmatic buying platforms across Europe. From our offices in Milan, Madrid and London, we connect thousands of publishers with trusted demand sources, running top brand campaigns through our marketplace. www.zodiakadvertising.com/