September 9, 2014
ADmantX Adds APAC Languages in Turn DSP

ADmantX Adds APAC Languages in Turn DSP

ADmantX makes it possible for Turn customers to benefit from semantic data in Asia Pacific

ADmantX, the next-generation contextual analysis and semantic data provider, and Turn, the marketing software and analytics platform, today announced that ADmantX has extended its languages support to enable Turn clients to effectively manage their advertising in the Asia Pacific (APAC) region.

As the market grows in APAC, DSPs are looking to make it easier for brands and agencies to trade in the new data-driven advertising marketplace. Within the Turn Campaign Suite, ADmantX is the first data provider that offers a complete contextual data support not only for Japanese and Chinese content but also for Korean.

“We are proud to make our semantic capabilities available in these APAC languages to allow Turn clients to stay ahead of industry trends,” said Giovanni Strocchi, ADmantX CEO. “The incremental funds raised last July are supporting us in this and in other elements of our expansion plan. And as from early on our vision was the ubiquity of ADmantX solutions, the extension to an increasing number of languages is thus in-line with our mission to optimize the ad experience while delivering great value and performance.”

Advertisers looking for opportunities to connect with consumers in the APAC market can now leverage the power of ADmantX data within the Turn Campaign Suite user interface. Combining semantic technology with natural language processing, ADmantX extracts the meaning of words to offer the richest set of contextual data: an IAB-compliant taxonomy comprised of 900+ categories and emotions, along with entity identification, interest profiles and brand safety, all of which come together to ensure that each ad is associated with the most relevant page content.

ADmantX is a contextual analysis and data provider that brings audience targeting to a new level. Awarded patent for semantic advertising technology, the company offers a cookie-less solution that allows publishers, ad networks and exchanges, brand managers and agencies to develop more effective online ad campaigns leveraging semantic understanding, natural language processing and sentiment analysis. Founded in Italy as a spin-off of the leading semantic company Expert System, ADmantX is active in Europe and US. Worldwide customers include NBCUniversal, Integral Ad Science, Networked Insights, Banzai, Adconion Media Group, Cadreon, Amnet, Sojern, Media IQ and ADmantX solutions are integrated in key DSP players such as Turn, Adform and AppNexus.