Are Your Online Advertising Pounds Following Engaged Audiences? September 12 2013 Online Advertising Theatre, 10:45 – 11:05
ADmantX, the next-generation contextual analysis and semantic data provider, today announced that Damon Francis, EMEA Business Development Director, will present Are Your Online Advertising Pounds Following Engaged Audiences? at ad:tech London 2013, to be held 11-12 September in London UK (National Hall, Olympia).
You’ve seen it all–behavioral, contextual and cookie targeting–but why do the many ways of ad targeting continue to fall short? Delivering a good ad experience to each and every reader requires a superior and deep understanding of content. Doing that means using semantic technology to capture a reader’s emotions in near real-time; and semantic targeting, amongst traditional considerations, incorporates emotions, motivations and behaviors to improve ad targeting and engagement.
ADmantX will be exhibit on the ad:tech London show floor in booth #413 to feature demonstrations of the ADmantX semantic advertising Web service that allows publishers and advertisers to develop more effective online advertising campaigns.
ad:tech is where the UK digital marketing and media community meet each year to source suppliers, network with the industry, benchmark their digital strategies and understand latest trends and technologies. The current climate brings with it challenges as the industry shifts and traditional job roles change. Budget pressures mean ROI and attribution are key, whilst the changing way that digital media is being bought and sold continues to disrupt the industry from publisher, through the agencies to the brands. Social media is core to most organisations’ digital strategy but establishing value is still a challenge. With Video and Mobile now very much part of any progressive organisation’s digital strategy and true multichannel campaigns commonplace, understanding how to beat the competition and push ahead of the pack remains critical. This is where ad:tech can help marketers, agencies and media owners by showcasing best practice through the 2 day conference, free show floor seminars and industry leading keynotes. We create an unparalleled marketplace to meet relevant suppliers through the exhibition and provide the opportunity to network and share challenges and successes with your peers.
ADmantX is a contextual analysis and data provider that brings audience targeting to a new level. We offer a semantic solution to allow publishers, ad networks and exchanges, brand managers and agencies to develop more effective online ad campaigns leveraging semantic understanding, natural language processing and sentiment analysis. Founded in Italy as a spin-off of the leading semantic company Expert System, ADmantX is active in Europe and US. Worldwide customers include NBCUniversal, AT&T AdWorks, Integral Ad Science, Banzai, Adconion, Media IQ and we’re integrated in key Ad Exchanges such as AppNexus and Turn.