Actionable insight enabling our partners to develop more accurate, targeted ad campaigns
As a leading smart data provider for brand planning and targeting, we partner with media buyers, media sellers and technology providers to analyse the words and context of any web page.
By extracting precise, contextual data in real time, ad placements and content can be perfectly matched, protecting brand reputation and allowing customer profiles to be created.
19% better CTR
13% better conversions in a critical holiday period
A media group that connects premium brands with a multi-channel digital distribution platform used ADmantX’s first party advanced profiling to optimise real-time efficiency during campaigns. This created 12% more ad variations that changed messages as campaigns were running, ensuring that the right message reached the right customer profile.
+20% increase in CPM
+120% increase in CTR
A premium online publisher worked with ADmantX to generate a greater return on its inventory. With real-time segmentation, the publisher was able to enhance the price of its existing inventory, manage special customer projects, and make the most of under-utilised content such as blogs and user-generated content.
Guaranteed brand safety
without the need to pause campaigns
An airline company used customised brand protection for its advertising campaigns on large news publisher sites to steer clear of creating associations with negative content.
This included content concerning airline accidents, related disasters, and specific negative events with the potential to damage the brand.