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15
Jan
Op-ed: Unlock the hidden value of your inventory

What’s New In Publishing – January 15, 2016 Publishers own two of the strongest assets in the digital advertising industry […]

12
Jan
Why It’s Time to Bring Art Back Into Digital Advertising & Refocus On Media Context

ExchangeWire – January 12, 2016 Truly successful ads combine high-quality creative with suitable placement in appropriate environments and effective targeting. But, while advertisers are distracted by […]

5
Jan
Understanding your audience is key to unlocking digital advertising potential

Mediatel Newsline – January 4, 2016 With a stronger focus on first-party data, publishers and advertisers can create a more positive […]

5
Jan
Industry Thought Leaders Share Predictions for 2016

Exchange Wire – January 4, 2016 The online advertising industry evolves at a rapid pace, driven by changes in consumer […]

21
Dec
Emotions At The Heart Of Successful Campaigns

Media Post, Search Marketing Daily – December 21, 2015 Emotions are one crucial element of digital advertising that supersede responsive […]

16
Dec
What does 2016 have in store for digital publishers?

What’s New in Publishing – December 16, 2015 Innovative, enlightening and – at times – turbulent, 2015 has been anything […]

4
Nov
Analysing the Buzz Surrounding the Rugby World Cup 2015

Digital Marketing Magazine – November 3, 2015 We now know who the winners of the Rugby World Cup 2015 are […]

28
Sep
Trust in Volkswagen’s brand is in freefall at the moment…

The Drum – September 23, 2015. Has Volkswagen’s emissions scandal smashed the brand beyond repair? Trust in Volkswagen’s brand is […]

16
Sep
New Round of Funding

ADmantX announces new round of funding to support continued growth and development of its commercial offering €2 million will be […]

15
Sep
Brands Need to Move Beyond Blacklists & Whitelists

ExchangeWire September 14, 2015 Brand safety is more important to advertisers than ever before, and damage to brand reputation has […]

14
Sep
Guarding Brand Safety

PerformanceIN – September 12, 2015 Programmatic has increased the efficiency and impact of ads, but it has also brought the […]

18
Aug
Brand safety a key concern for IAB

Campaign – Only by fully understanding the content and environment can advertisers be confident of brand safe placements, says the […]

9
Aug
OMMA Programmatic at Advertising Week

New York City, September 29 – October 1, 2015 ADmantX will sponsor the upcoming OMMA Programmatic at Advertising Week, held […]

8
Aug
dmexco 2015

Cologne, September 16-17. Visit us at Hall 6 Stand A 19B! ADmantX, the next-generation contextual analysis and semantic data provider, […]

6
Aug
Introducing intelligent brand safety

M&M Global – In an age where relationships with consumers are the most powerful way for brands to cut through […]

30
Jul
Introducing Intelligent Brand Safety

M&M Global – In an age where relationships with consumers are the most powerful way for brands to cut through […]

22
Jul
The Big Issue: Brand Safety

Mobile Marketing – Every week this July, we’ve taken one of the four biggest issues in mobile advertising right now […]

6
Jul
Four reasons our keyword obsession needs to stop to protect brand safety

THE WARC BLOG – Keywords are the most commonly used indicator in the purchase of ad placements. Yet there is […]

30
Jun
Does Your Data Have the Devil in the Detail?

iMEDIA CONNECTION – The big data explosion created a flood of information for marketers to analyse and the tide shows […]

30
Jun
Analysing the Buzz Surrounding Wimbledon 2015

THE DRUM – Roger Federer and Maria Sharapova dominate Wimbledon social chat! Wimbledon 2015 is finally here, in the week […]

5
Jun
AppNexus Summit Europe 2015

ADmantX will sponsor the AppNexus Summit Europe 2015, held at King’s Place, London – UK on WEDNESDAY, JUNE 10, 2015 […]

21
May
Emotional targeting is the future – and you’re worth it

THE DRUM – Emotional targeting is the future of ad placement. As the L’Oréal group radically transforms its UK digital […]

6
May
Publishers push back: The Pangaea Alliance

FOURTH SOURCE – Five premium publishers have joined forces to share inventory, data, audiences, and targeting technology in a global […]

5
May
Four reasons semantic targeting is future proof

WALL BLOG – Despite the advances in targeting technology, many advertisers still rely upon cookies to track online users and […]

23
Apr
ADmantX Strengthens LATAM Presence through Expanded Integration with Turn

ADmantX, the next-generation contextual analysis and semantic data provider, and Turn, the digital hub for marketers, today announced an expanded […]

20
Nov
ADmantX Launches the NEW “Vertical Categories”

The Richest Set of Categories designed for Vertical Sectors Optimizing Advertising Operations in Programmatic and RTB: Within a matter of […]

17
Nov
When it Comes to Google What’s Good to Know May Not Be Good for Me

ADOTAS – I thought to go back on a piece we published some time ago about Google’s ad own ad push entitled “Good to Know” from 2012

27
Oct
ADmantX and Zodiak Optimize “Custom Deals”

By applying the semantic intelligence of ADmantX to content analysis, Zodiak improves the creation of “custom deals”, thus ensuring a more effective assessment of its customers’ advertising inventories

9
Sep
ADmantX Strengthens Semantic Audience Profiling

Applying statistics to semantic profiles, new powerful capabilities to improve profitability of ad placements for both publishers and advertisers

9
Sep
ADmantX Adds APAC Languages in Turn DSP

ADmantX makes it possible for Turn customers to benefit from semantic data in Asia Pacific

22
Aug
ADmantX Confirmed to Speak at dmexco 2014

Semantic Audience Profiling: How to Unlock More Targeting Data, by Providing the Color and Composition to Audience Understanding

1
Aug
dmexco 2014

ADmantX is exhibiting at dmexco, Cologne, September 10-11 2014. Visit us at Hall 6 Stand D-019

31
Jul
ADmantX Raises $2.4 Million

New financing and the newest addition to UK team strengthens presence in key markets

17
Jun
Digital Overload: Why Ad Tech Needs Reinvention

ADOTAS – Digital Overload, it seems, is here to stay. Amazingly, 64.2% said that the information coming at them today had grown by more than 50% compared with last year.

10
Apr
ADmantX Awarded Patent for Semantic Advertising Technology

Automatic identification of similarities between content makes automatic delivery of advertising more effective

7
Feb
Are You Doing Everything To Protect Your Brand?

Free Webinar on Semantic Targeting and Brand Protection, Tuesday Feb 25 2014 12:00 pm EST

5
Feb
Using Big Data Techniques to Explode Keyword Myth

ADOTAS – Keyword targeting is held up as the gold standard for understanding content. But is it true?

4
Feb
Recorded Webinar: Semantic Profiling

Unlock More Targeting Data to the Core of Every Audience

3
Feb
ADmantX on Brand Protection and Contextual Targeting

Turn Blog – Partner Spotlight: ADmantX channels of semantic data increase ad engagement by 40% and click value by 200%

23
Jan
ADmantX Joins the BlueKai Partner Program

Partnership leverages the accuracy of semantic technology and natural language processing powered by ADmantX

13
Jan
Unlock More Targeting Data

Free Webinar on Semantic Audience Profiling, Thursday January 23 2014 at 12:00 pm EST

11
Oct
What’s Hiding in Context?

The One Question You Should Be Asking about Contextual Semantic Targeting – Free Webinar, Tuesday October 29 2013 at 3:00 pm EST

11
Oct
ADmantX Partners with Turn

ADmantX Partners with Turn to Give Enterprise Marketers and Advertisers Spot-on Contextual Data to Improve Brand Safety and Engagement

12
Sep
How to Benefit from Brand Safety and Contextual Targeting

ADmantX – Adform Webinar – Tuesday, October 1 3:00 PM – 4:00 PM CEST

12
Sep
2013 AWE Huffington Post Stage Interview

ADmantX CMO J. Brooke Aker was asked about ADmantX

25
Aug
AWE. Advertising Week’s 10th Anniversary

ADmantX has been selected to present at AW:NEXT – Advertising Week’s 10th anniversary, New York City, September 23-27 2013

18
Aug
Semantics Benefits to Audience Targeting

Publishers and advertisers add the multiple dimensions of users visited online content in real-time to achieve the highest level of insight into audience interest.

7
Aug
dmexco 2013

ADmantX is exhibiting at dmexco, Cologne, September 18-19 2013. Visit us at Hall 6 Stand B-030a

7
Aug
ADmantX Confirmed to Speak at ad:tech London 2013

Are Your Online Advertising Pounds Following Engaged Audiences? September 12 2013 Online Advertising Theatre, 10:45 – 11:05

7
Aug
ad:tech London

We’re exhibiting at ad:tech London, Sept 11-12 2013- Booth #413. Join us!

7
Aug
ADmantX Introduces Semantic Audience Profiling

Semantic Audience Profiling Offers Maximum Precision at Massive Scale

7
Aug
Q&A: Lift Online Ad Targeting To The Next Level

Buyers on Adform can now benefit from ADmantX semantic insights to boost campaign performance at scale and provide brand safety to advertisers.

7
Aug
Adform and ADmantX Partner to Deliver Advanced Brand Safety and Contextual Targeting within Adform’s DSP

ADmantX is the first semantic contextual data provider integrated in Adform’s Demand Side Platform: Adform’s customers will be able to better increase online ad campaigns segmentation and brand safety by leveraging ADmantX unprecedented level of page content analysis.

4
Aug
50 Days of AWE: ADmantX

Advertising Week Social Club – We’re excited about the second year of the Advertising Week Experience (AWE). This is the “must-see” technology that will continue to transform marketing and brands. And it will all be on display each day at The Times Center during Advertising Week X, starting September 23rd.

28
Jun
Recorded Webinar: Semantic Targeting

Semantic Targeting. How to Avoid Contextual Tragedies & Prevent Misplaced Online Ads

27
Jun
ADmantX Selected to Participate at ICT & Digital Media

The semantic advertising company ADmantX will be featured at The Digital Economy Deal Room, London, June 27, 2013

27
Jun
Semantic Targeting

How to Avoid Contextual Tragedies & Prevent Misplaced Online Ads-Free Webinar: Tuesday, May 21 2013, 12:00 PM – 1:00 PM EST

25
Jun
ADmantX Expands U.S. Team

The leading semantic advertising company appoints new director of regional sales

28
May
AppNexus Summit EMEA 2013

ADmantX will sponsor the upcoming AppNexus Summit EMEA 2013, held at King’s Palace, London – UK on Thursday, June 6 2013

28
May
Recorded Webinar: SpotOn Contextual App

Improving Inventory Selection on AppNexus with Semantic Data. Recording Webinar: Tuesday, May 21 2013

15
May
ADmantX Named “Cool Vendor” in E-Commerce by Gartner

Semantic advertising company ADmantX recognized in Gartner’s “Cool Vendors for E-Commerce, 2013” report

8
May
SpotOn Contextual App

Improving Inventory Selection on AppNexus with Semantic Data -Free Webinar: Tuesday, May 21 2013, 12:00 PM – 1:00 PM EST

11
Apr
Identify, Connect, and Use Third-Party Technologies More Efficiently

The AppNexus Impressionist – AdmantX: The SpotOn Contextual App creates customized segments based on contextual sentiment and IAB categories to ensure brand safety and increase campaign reach and lift

10
Apr
AppNexus Summit SF

ADmantX will sponsor the upcoming AppNexus Summit SF, held at Four Seasons Hotel on Wednesday, April 10 2013

21
Mar
Advertising Week Europe

ADmantX has been selected to present at AW:NEXT – Advertising Week Europe, London, March 18-21 2013

25
Feb
ADmantX App for the AppNexus Marketplace

ADmantX contextual targeting for advertising is now available to AppNexus platform members as an AppNexus App

8
Feb
ADmantX Honored for the Second Consecutive Year in the European Seal of e-Excellence Awards

Award recognizes companies that have translated an innovative idea into a valuable and bankable service

30
Jan
ADmantX Operations Expand with New Hires

New team members bring deep software engineering and digital advertising experience to fuel continued growth.

22
Jan
ADmantX Semantic Data Integrated in the AdSafe Media Online Brand Verification Platform

ADmantX technology improves the match between ad messages and online content to prevent ads from appearing in inappropriate contexts

11
Jan
ADmantX and Pantea Partner

The advanced contextual analytics of ADmantX combined with the strength of the Pantea Ad Server will drive innovation, efficiency and increased revenue for mobile advertising customers

5
Dec
ADmantX Expands Business Development Team

New team members strengthen the company’s position in the contextual advertising space, supporting its next phase of growth and expansion

28
Nov
IB&II Fall Symposium 2012

Loeb & Loeb, New York City, November 28 2013

16
Nov
Branded Advertising Strategies

ADmantX to Present at Digital Hollywood New York City, November 15- 16 2012

30
Oct
Get 40% more ad engagement in a Big Data World (without Invading Consumer Privacy)

ADmantX Free Webinar: Tuesday, October 30 2012, 12:00 PM EST

26
Oct
Venture Camp 2012

ADmantX to Present at Mind the Bridge Venture Camp 2012, a Showcase of Italian Entrepreneurial Innovation, Milan – Italy October 26-27 2012

24
Oct
Italian Innovation in the Start-Up Nation

The semantic advertising company ADmantX will be featured at Italian Innovation in the Start-up Nation, DLD Tel Aviv Festival, Wednesday October 24, 2012

15
Oct
Outlook on Online Display Advertising Trends

ADmantX Included in 2012 Clipperton White Paper that highlights global trends and recognizes ADmantX as a leading player in ad tech

1
Oct
Semantic Targeting Increases Online Ad Reach up to 73% and Improves Lift Performance up to 48%

Results of a new study conducted by ADmantX shows that the top 10 US newspapers could collectively increase revenue by over $400 million using semantic targeting

1
Oct
The Advertising Week Experience

ADmantX will exhibit at the upcoming AWE – Advertising Week Experience, New York City, October 1-4 2012 ADmantX, a unique […]

30
Sep
Italians Take Up The Torch To Ignite Their Own Tech Startup Scene

TechCrunch – At the TechCrunch Italy event this week, the buzz was palpable…

27
Sep
TechCrunch Italy

The semantic advertising company ADmantX will be featured at TechCrunch Italy among Italy’s best startups, Rome, September 27 2012

19
Sep
ADmantX Melds Contextual and Big Data to Improve Ad Targeting and Engagement

Advanced contextual analytics combined with insight from external data streams enable better matching between audience targeting and online ad messaging

19
Sep
ADmantX Confirmed To Speak at 2012 ad:tech London

Consumer Data Privacy in a Big Data World: How to Deliver Cookie-Free Targeted Ads, September 19 2012 Display Advertising Theatre, 10:40 – 11:00

19
Sep
ad:tech London 2012

ADmantX will exhibit at the upcoming ad:tech London, September 19-20 2012, National Hall, Olympia

19
Sep
Taking Big Data To Online Advertising

Semanticweb.com – The ways in which Big Data may be turned to advantage are still emerging. One stake in the ground is happening in the advertising industry, where AdmantX is considering it in the context of environmental targeting.

18
Sep
ADmantX, online advertising through semantic technology

WIRED.it – Born a spin-off and growth as a startup, now the company is aiming high, in particular to the Us market. With a new Ceo, who we interviewed immediately after the assignment

12
Sep
ADmantX Appoints Giovanni Strocchi As New CEO

Aims for a strong two year growth strategy to expand the company’s global reach

7
Sep
Genetics, Music And Semantics: More In Common Than You Might Think

Advertising Week Experience Blog – by Brooke Aker, ADmantX CMO

28
Aug
An Enjoyable Conversation with ADmantX

Advertising Week Experience Podcast – The consumer frame of mind and how that can benefit brands

16
Aug
So You Want to Be A Mad Man?

Advertising Week Experience Blog – by Brooke Aker, ADmantX CMO

7
Jun
Can Brand Advertisers Use “Big Data” AND Stay Creative?

ADmantX Free Webinar: Thursday, June 7 2012, 12:00 PM – 1:00 PM EST

23
May
ADmantX Advanced Contextual Targeting Now Available Through AppNexus

ADmantX technology enhances value for buyers, sellers and behavioral data providers

22
May
Making Your Advertising Budget Work For You – Not Against You

Free Webinar: Tuesday, May 22 2012, 12:00 PM – 1:00 PM EST

10
May
Digital Economy Forum: DEF Content

La Biennale di Venezia, Venice, Italy May 10-11 2012: Luca Scagliarini joins panelists from Pintrest and Gilt Groupe to discuss the emerging trends and technologies in online content

3
May
Advertising Innovation!

ADmantX to Present at Digital Hollywood Spring, Los Angeles, Marina del Rey, California, April 30 – May 3 2012

26
Mar
ADmantX’s Damon Francis Talks About Semantic Targeting

ExchangeWire – How Semantic Targeting Can Be Used To Deliver Performance And Its Increased Importance As Cookie-Free Targeting Alternative

22
Mar
Smart Ad Sophistication Lacking in News Industry, To Its Peril

Semanticweb.com – Jennifer Zaino interviews J. Brooke Aker, ADmantX CMO

19
Mar
Digital Moneyball!

ADmantX to Present at OMMA Global San Francisco, March 19-20 2011, Marriot Marquis

16
Mar
ADmantX Semantic, Cookie-Less Targeting Solution

AdOps Online – Recent news from the CeBIT 2012 front have firmly put ADmantX (www.admantx.com) on the map of online advertising technologies. ADmantX allows companies to reach their online advertising targets more effectively by providing precise, real-time information about the content of a web page as well as blogs and social networks. Using semantic technology, ADmantX offers an increased visibility of web content and conveys the feelings they transmit to readers.

29
Feb
ADmantX to Present at Growth Arena Digital Media

International Venture Club, London February 29 2012

28
Feb
ADmantX Confirmed To Speak at TFM&A London

Technology for Marketing & Advertising, February 28-29 2012, London UK

28
Feb
TFM&A 2012 Keynote Programme Announced and Seminar Agenda Launched

ADmantX will lead two seminar sessions at Technology for Marketing & Advertising in London, February 28-29 2012

8
Feb
How to Correct the 72% of Ad Campaigns ComScore Says Go Wrong

ADmantX Free Webinar: Wednesday, February 8 2012, 12:00 PM – 1:00 PM EST

3
Feb
Google’s “Good to Know” May Not Be Good for Me

ADOTAS – Where Interactive Advertising Begins

17
Jan
ADmantX Launches IAB-Compliant Taxonomy & New Interface

Semanticweb.com – Semantic advertising firm ADmantX has released “its new, IAB-compliant taxonomy and an enhanced interface to plan, test and execute more effective online advertising

12
Jan
ADmantX Releases New Features to Offer More Effective Contextual Advertising by Leveraging Real-time Semantic Analysis and Categorization

Enriched IAB-based taxonomy and new interface for testing ad content provides precise, real-time targeting

2
Dec
2011 Southern Europe Tech Tour

Rome, Italy December 2 2011 – ADmantX Selected Among 25 Companies for the Event

29
Nov
New Levels of Consumers Engagement with Semantic Advertising

Free Webinar: Tuesday, November 29 2011, 12:00 PM – 1:00 PM PT

23
Nov
ADmantX Recognized at Italian Venture Forum

ADmantX, the next-generation semantic advertising web service, was recognized as the leading company at the recent Italian Venture Forum, hosted by Europe Unlimited in Torino, Italy on November 23, 2011

14
Nov
ADmantX to Participate at the Italian Business & Investment Initiative’s Fall Symposium

Monday, November 14 2011, Bloomberg L.P. Headquarters, New York City

10
Nov
ADmantX Enhances Sales Force in the US and UK

New appointments will drive international expansion

23
Oct
ADmantX to Present at Digital Publishing Summit

October 23-26 2011, Hyatt Regency Coconut Point, Bonita Springs, FL

7
Oct
IAB Members at Work: ADmantX Becomes Member of the IAB Networks and Exchanges Committee

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies who are responsible for selling 86% of online advertising in the United States

5
Oct
ADmantX. The Last Word In Targeting

Free Webinar: Wednesday, October 5 2011, 12:00 PM – 1:00 PM EST

27
Sep
The Consumer-Friendly Wave of Digital Advertising

“In a world in which ads are becoming optional for users, the key to our industry’s success in the future will be delivering ads that people love, remember and share.”

26
Sep
ADmantX to Present at OMMA Global New York 2011

OMMA Display is a complete show within OMMA Global devoted to up-to-the-minute news and information and state-of-the-art tools and techniques for those involved in the display advertising practices of the Online Industry

23
Sep
ADmantX Joins the IAB

The membership demonstrates theADmantX commitment to online advertising regulatory guidelines approved by the US online market

22
Sep
ADmantX to Present and Exhibit at the ad:tech London

ADmantX is exhibiting at ad:tech London: booth #155. Join us!

22
Sep
ADmantX Improves Semantic Online Ad Targeting by Adding New Emotional Categories

Deep, page-level semantic analysis targets consumers by capturing reader emotions in near real-time and without cookies

21
Sep
Microsoft Invests Further in Online Ads with Adchemy Deal, Partnerships

Silicon Angle – And Adchemy and Microsoft aren’t the only ones looking to improve online advertising. ADmantX, the company dedicated to using semantic technology to improve the online advertising world, announced today that it has improved its emotional intelligence features to better reach the target audience without using tracking cookies.

7
Jul
The 3rd Wave For The Ad Industry

Media Post – Online Media Daily n 1980, Alvin Toffler wrote “The Third Wave,” in which he posited that societies, […]

10
Jun
But How Does That Make You Feel? Matching Ads To Emotion

Media Post Blogs – Data and Targeting Insider

8
Jun
ADmantX’s Cookie-Less Targeting Attracts $2.8 Million in First Funding Round

Ability to Analyze Reader Emotion Assures Superior Contextual Placement of Online Ads

8
Jun
ADmantX raises $2.8M for semantic ad technology

GigaOM – Semantic ad technology company ADmantX has raised $2.8 million in funding from Atlante Ventures Mezzogiorno, the venture arm of Italian bank Intesa Sanpaolo.

7
Jun
Roaring Rivers, Floods & Tidal Waves

AdMonsters – Every day worldwide people are inundated by an ever-increasing amount of information. And the problem grows worse each year

25
May
Knowing Consumers’ Frame of Mind = A Best Ad Match

Media Post Blogs – If you are concerned about brand safety and improved response, you are missing a key metric: the right frame of mind

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