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We help you define the safest and most relevant context for your brand

INTELLIGENT BRAND SAFETY

True Understanding = True Protection

Through in-depth content analysis, we can prevent ad misplacement and keep your brand safe.

Our Natural Language Processing Semantic technology is an advanced safety measure that reads content at the URL level and can be customized to your specific product, industry and brand values. Rather than relying on after-the-fact campaign analysis or unreliable keywords, you can use our intelligent brand safety service to identify questionable webpage content potentially harmful to your brand reputation before ads are placed.

Our brand safety segments represent the most advanced solution on the market. In addition to our standard brand safety segments, we offer segments by industry vertical and advanced special solutions for illegal streaming/download, fake news and hate speech.

Our Smart Data Approach

Our NEW “Brand Safety against fake news and extreme speech” service ensures that campaigns avoid websites that promote any kind of fake news. We combine the most advanced semantic analysis of expressions that indicate hatred and racism with the management of a comprehensive and regularly updated list of untrustworthy websites.

ADmantX has chosen to tackle the identification of fake news pages by combining its real-time semantic page analysis with an ongoing service of weekly maintenance and evaluation of the most comprehensive blacklist of sites that provide fake, biased or discriminating news stories.

Prevent misplacement with an array of predefined categories including accidents, negative feelings, parental protection, natural disasters, crime, illegal drugs, alcohol and tobacco, weapons, military and terrorism.

Safeguard your brand with more than black lists and white lists. Accurate, pre-bid, post-bid and customizable protection.

Secure campaign safety with context defined by you.

Real-time monitoring captures the right sentiment to protect your brand. Identifying the emotions and sentiment in content will increase the effectiveness of your ad campaign.

Our cloud architecture transacts more than 30 billion impressions each day and responds in less than 5 milliseconds in all the major DSPs.

Send detailed reports to the ad server in multiple languages, with 10 times more page content information than average analytics tools.

Remove complication with easy integration; a simple API does it in a matter of minutes.

Communicate globally with availability in 20 languages: all European languages, as well as Japanese, Chinese and Korean.

We provide proactive, immediate support to meet our customers’ customization and implementation needs. As a customer, you will work closely with our linguistic team to create and publish your customised segment in no time.

Vertical Safety Segments

For brands that want complete protection without the need for custom segments, we offer vertical industry-specific brand protection segments, ready and waiting to give you peace of mind.

Special Brand Safety Solutions

Illegal Streaming and Download Advanced Brand Safety

ADmantX developed these Brand Protection categories to prevent positioning on illegal sites or in contexts that could negatively impact the brand’s image.

Fake News and Hate Speech Advanced Brand Safety

ADmantX has chosen to tackle the identification of fake news pages by combining its real-time semantic page analysis with an ongoing service of weekly maintenance and evaluation of the most comprehensive blacklist of sites that provide fake, biased or discriminating news stories.

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CASE STUDIES

Promoting specific movies while maintaining a strict level of protection

ADmantX technology was used to protect a provider of web streaming
media
with analysis tailored to specific entities, keywords, and brand safety attributes. The approach helped the streaming service to raise awareness of particular movies and fiction while keeping negative content at bay.

Media Buyers

+ 20% greater spending and faster renewal with low “filter” level

ADmantX enabled a business news publisher to increase spending from its advertising clients by offering tailored safety categories when they renewed its services. Brands were able to maximise the value of ads appearing alongside worldwide financial and market information, while staying away from negative context by using analysis tailored to their individual needs.

Media Sellers