Understand the mood and feelings contained in a piece of content
EMOTIONAL AND SENTIMENT TARGETING
Capturing the Consumer’s Frame of Mind
We help advertisers understand the mood and feelings contained in a piece of content. Putting emotions at the heart of your campaigns and ensuring ads are well placed in the “right emotional context” is central for enhancing engagement with your audience.
Identifying the emotions and sentiment in content will increase the effectiveness of an ad campaign.
By delving deep into the essence of content, our advanced semantic and cognitive technology allows you to understand the emotions within each page. Let your brand values resonate in the most appropriate emotional context!
Our Smart Data Approach
Data selection for 95 emotions, intentions and behaviors with additional custom emotion channels.
Detect mood and emotion within content to achieve advanced targeting and secure brand safety. Produce ads that maximize campaign ROI and brand recall.
Our cloud architecture transacts more than 30 billion impressions each day and responds in less than 5 milliseconds in all the major DSPs.
Send detailed reports to the ad server in multiple languages, with 10 times more page content information than average analytics tools.
Remove complication with easy integration, a simple API does it in a matter of minutes.
Maximise budgets with no fixed costs, charging as you go for each URL.
Communicate globally with availability in 20 languages: all European languages, as well as Japanese, Chinese and Korean.
We provide proactive, immediate support to meet our customers’ customization and implementation needs. As a customer, you will work closely with our linguistic team to create and publish your customised segment in no time.
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+ 120% in CTR
To engage consumers in a context that was the most consistent with its brand, a fashion company worked with ADmantX to target its seasonal ad campaigns alongside content that evoked the emotions of success and passion.
+ 85% in CTR
A seasonal ad campaign from a tour operator used ADmantX’s emotional and sentiment targeting technology to reach consumers experiencing the feeling of curiosity, while simultaneously ensuring the campaign excluded any negative emotions.