ADmantX CEO Giovanni Strocchi will join partner and leading full-stack advertising technology platform Adform in a workshop session at Italy’s Programmatic Day event on April 12 in Milan.
The session “Marketing Automation: The TIM case study” highlights the Smart Profile Remarketing solution from ADmantX, available through Adform, for Italian mobile operator TIM. ADmantX CEO Giovanni Strocchi will join Alfonso Mariniello, VP Platform Solutions, Adform and Andrea Sinapi, Head of New Digital Services & Online Advertising, Consumer Market, TIM for the workshop session.
Programmatic Day is the premier event dedicated to programmatic advertising in Italy. More than 50 experts in the world of programmatic advertising will lead sessions and workshops over one full day
Smart Profile Remarketing combines semantic analysis, behavior analysis, statistics and machine learning to optimize ad campaign targeting by identifying users with the greatest propensity to buy. The solution helps brands and advertisers make the most of their proprietary first party data by extracting audience knowledge and optimizing real-time customer profiles for each ad campaign.
Attend the workshop or learn more about Programmatic Day Italy here.