/ / Creative, SpotOn Semantic Advertising

Publishers and online advertisers are looking for cookie-free targeting alternatives to monetize Big Data, protect brands and optimize their online ad campaign performance.

A New Era of Audience Targeting

At ADmantX we not only match ads to brand-safe appropriate content, we take it a step further and ensure that the underlying emotional response to content matches the action desired by the advertiser. Semantic technology and dynamic categorization come together to match ads with the right consumers in the right frame of mind with the right message: that’s the new era of online advertising where you can maintain the benefits of targeting without invading consumer privacy.

Download ADmantX Company Profile or request a demo any time to learn more about our products.

/ / Are You Reaching Your Target Audience?

We leverage Semantic Technology and Natural Language Processing to enable our partners and customers to develop accurate, targeted ad campaigns and to test the effectiveness of each campaign in real-time.

/ / 100% Semantic Targeting

Today, publishers are trying to tackle the biggest challenges of the digital information era. As they look for a cookie-free targeting alternative to avoid consumer privacy issues, monetize their inventory and engage readers at the same time, we have to ask—are they doing everything they can to maximize their revenue streams?

ADmantX semantic contextual targeting, which focuses on the meaning of words, can be a part of the solution with +85-120% increase in CTR, +30% increase in CPM.

/ / Key Benefits

/ / +85-120% Increase in CTR

With so many display ad impressions wasted and misplaced, it’s not surprising that brands want to avoid repeating the same mistakes and instead, get the most out of their ad dollars. For ad networks, ad exchanges and RTB platforms, that’s why contextual targeting has moved from nice to have to must have.

This is where ADmantX superior contextual semantic analysis comes in. Creating and customizing limitless new target segments unique to each campaign, all while ensuring brand safety,  is a fundamental step in making the economics of digital advertising work for buyer, seller and consumer.

/ / Key Benefits

/ / +40% Ad Engagement

Reaching your target audience online is more difficult than ever before. The main issue limiting the display market is the disconnect between advertisement placement and the relevance of content: ads may be misplaced or produce counterproductive effects and traditional ad targeting continues to fall short.

ADmantX provides brands, advertisers and agencies with all the benefits of semantic technology: it reads content just like you do, determining the quality content that should be associated with your ad. ADmantX can even understand the consumer’s frame of mind based on the content they are consuming. This emotional intelligence is the last piece of the targeting puzzle at the moment of ad placement.

/ / Key Benefits

/ / +74% Reach +48% Lift: This is Semantics in Action

To be effective,  online ads must not only be accurately targeted to content but they must be able to protect brands from negative associations and engage consumers.

Thanks to its semantic technology, ADmantX understands the meaning in text, something keyword-based and statistical-based targets cannot do.

Combining superior contextual analysis, brand protection and emotional intelligence, ADmantX improves reach by an average of 74% and improves lift by an average of 48%.

Contact us to find out what we can do for your business.

/ / Key Differentiators

• Semantics + Natural Language Processing to improve over the more traditional targeting approaches
• Unlimited semantic data and hyper-targeting segments by using 4 channels of data instead of keywords
• Creativity & Pre-Testing Support
• Web Service < = 5 ms
• Simple API, Cloud Implementation
• 15 Billion Pages / Day
• A single unique API call to combine semantic targeting, brand protection and emotional intelligence
• Multiple languages: English, Italian, Dutch, French, German, Greek, Polish, Portuguese, Spanish, Swedish, Russian, Japanese (we add more all the time)

/ / Improving Ad Placement to Boost Content Profitability

Our semantic targeting is powered by an advanced semantic analysis engine combined with a complete semantic network that enables a deep understanding of any type of text.

Analyzing the overall context, ADmantX identifies the correct meaning of words (Jaguar: animal or car? Stock: equities or soup? Apple: fruit, the company or… the Big Apple?) to extract all the semantic data you need to optimize the match between ad and content.

Request a demo to learn how our semantic platform works to empower your business.

/ / Key Features

• Multiple web pages / single URL level contextual analysis to enable the  most precise ad matching
• 4 channels of targeting data
• 900+ topic and emotion standard segments
• Unlimited number of custom segments
• Multiple languages: English, Italian, Dutch, French, German, Greek, Polish, Portuguese, Spanish, Swedish, Russian, Japanese (we add more all the time)

/ / Customizing Safety Attributes to Keep Brand Safe

By using semantic “smarts” to better place ads online, you can avoid ad placement on pages with little significance to the assigned page or any placement that may produce counterproductive effects.

You define the perfect context of your campaign and ADmantX captures the right sentiment to protect your brand.

Contact us to learn how you can take advantage of semantic intelligence to make sure your brands are safe.

/ / Key Features

• Continuous page monitoring for increased, dynamic visibility of content
• Rather than relying on after-the-fact campaign analysis, preventive selection of semantic data you don’t want associated with your ad ensures maximum protection during each campaign
• 12 predefined brand protection categories and unlimited customized safety attributes
• More relevant, accurately placed ads guarantee brand protection and lead to higher brand ROI

/ / A Better Ad Experience to Monetize Audiences

We’ve found a new way to increase the effectiveness of your ads: Identifying emotions in content.

Emotions present in content are a bridge between current contextual and behavioral targeting techniques not offered by other data providers. This understanding of the essence of content is used to attract and match the best possible ads to the page.

Delivering a good ad experience to each and every reader requires a superior and deep understanding of words and that’s why ADmantX is based on semantics. Contact us to learn more.

/ / Key Features

• Reach your target audience by combining the emotional aspect of ad and content
• Capture the emotions content can elicit in readers to keep them engaged while more intelligently matching ads
• Generate more revenue by identifying relevant associations and consumer trends
• Improve your CTR by leveraging the semantic understanding of feelings and behaviors

/ / Leveraging Contextual Data to Improve Inventory Selection

ADmantX SpotOn Contextual App for the AppNexus App Marketplace™ shows you the real-time, big data understanding of content across the AppNexus inventory to optimize your online ad campaigns performance.

/ / Why ADmantX Is Different

Fewer and fewer people are engaged by online ads and brand safety is often at risk. The problem is that ad placement is at best based on keywords, yet ads are too often not related to the main topic of the adjacent article.

We offer a solution that automatically extracts the meaning in text—our X-factor: ADmantX leverages the power of semantic technology—20 years of development and proven deployment in the industry—to produce rich and unique data channels of information about any page.

Most data providers give you categories, ADmantX gives you more than just categories, supplying you with 4 channels of data instead of just keywords.

• 900 IAB categories
• Emotions
• Entities (e.g. people, places, things)
• Buyer intentions
• Brand safety

Believe it-watch this video to see ADmantX read, understand and represent the deepest, most accurate contextualization on the market today.